'Lucy' Takes in Strong $61.3M in Seven Days; 'Hercules' Claims $41.6MAugust 01, 2014 12:35 PM

by Daniel Garris

Universal's Lucy took in $3.23 million on Thursday to lead the daily box office for a seventh consecutive and final day. The modestly budgeted sci-fi action film starring Scarlett Johansson did fall a significant 14 percent from Wednesday, as the film clearly took a hit from the strong Thursday evening launch of Disney's Guardians of the Galaxy. Lucy was the week's top film with a stronger than expected seven-day start of $61.29 million. While Lucy is showing early signs of front-loading thus far, the film's holding power won't be as important given the strength of its opening week performance.

Hercules held steady in second place with $2.12 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM was down a sharp 19 percent from Wednesday. Clearly Hercules also took a big hit on Thursday from the arrival of Guardians of the Galaxy in the marketplace. While it didn't light the box office on fire this week, Hercules did exceed its relatively modest expectations with a seven-day start of $41.65 million. That placed the film in second for the week.

Fox's Dawn of the Planet of the Apes took in $1.61 million to remain in third. The 3D sci-fi action sequel fell 13 percent from Wednesday and 51 percent from last Thursday. Despite strong word of mouth, Dawn of the Planet of the Apes clearly took a hit this week from the stronger than expected performances of Lucy and Hercules. Dawn of the Planet of the Apes placed in third for the week with $24.94 million. That was down 53 percent from the previous frame and brings the film's three-week total to a strong $180.63 million.

Planes: Fire and Rescue claimed fourth place with $1.31 milllion. The modestly budgeted computer animated sequel from Disney was down only 4 percent from Wednesday, which represented the day's strongest daily percentage hold among wide releases. The film was down 35 percent from last Thursday. Planes: Fire and Rescue placed in fifth for the week with $15.35 million. That was down 40.5 percent from last week and brings the film's two-week total to $41.17 million.

Universal's The Purge: Anarchy rounded out the day's unchanged top five with $1.13 million. The low budget horror sequel fell 9 percent from Wednesday and a respectable 47 percent from last Thursday. The Purge: Anarchy claimed fourth place this week with $16.03 million. That was down 61 percent from the film's opening week performance and brings the film's two-week total to a very solid $57.41 million.

Studio Weekend Estimates (Domestic) Fri, Jul. 5 - Sun, Jul. 7

Wide (1000+)

1Despicable Me 2$82,500,000--3,997--$20,640$142,057,6451Universal
2The Lone Ranger$29,432,000--3,904--$7,539$48,936,1611Disney
3The Heat$25,000,000-36%3,1843$7,852$86,495,2882Fox
4Monsters University$19,590,000-57%3,739-265$5,239$216,127,6323Disney
5World War Z$18,200,000-39%3,316-291$5,489$158,780,6753Paramount
6White House Down$13,500,000-46%3,2220$4,190$50,506,7632Sony / Columbia
7Man of Steel$11,415,000-45%2,905-1226$3,929$271,189,1534Warner Bros.
8This Is The End$5,800,000-33%2,104-606$2,757$85,604,1534Sony / Columbia
9Now You See Me$2,770,000-51%1,606-958$1,725$110,415,4126Lionsgate / Summit

Limited (100 — 999)

1Kevin Hart: Let Me Explain$10,100,000--876--$11,530$17,460,7041Lionsgate / Summit
2Star Trek Into Darkness$1,310,000-39%565-470$2,319$223,064,5638Paramount
3Fast & Furious 6$1,000,000-59%617-933$1,621$235,415,1107Universal
5Before Midnight$513,141-19%214-76$2,398$6,611,1657Sony Pictures Classics
6Iron Man 3$503,000-63%294-246$1,711$406,432,31910Disney
7Much Ado About Nothing (2013)$472,160-18%170-52$2,777$3,079,8195Roadside Attractions
8The Internship$445,000-69%379-629$1,174$42,747,8035Fox
9The Croods$345,000-26%269-38$1,283$185,127,84616Fox / DreamWorks Animation
10The Purge$328,000-73%256-866$1,281$63,558,4105Universal
11Mud$176,740-14%111-57$1,592$20,875,74011Roadside Attractions
12The East$172,000-33%102-83$1,686$1,972,8226Fox Searchlight
13Pain and Gain$114,000957%170144$671$49,516,28911Paramount

Platform (1 — 99)

1The Way, Way Back$575,000--19--$30,263$575,0001Fox Searchlight
220 Feet from Stardom$510,133120%8945$5,732$1,101,7034RADiUS-TWC
3Unfinished Song$248,000169%7051$3,543$443,2203Weinstein Company
4The Attack$204,77950%5317$3,864$482,5343Cohen Media Group
5Fill the Void$160,157-13%59-2$2,715$1,203,6437Sony Pictures Classics
6I'm So Excited$149,24653%1611$9,328$311,7212Sony Pictures Classics
7Frances Ha$145,00026%69-21$2,101$3,678,2608IFC Films
8The Kings of Summer$95,00012%513$1,863$1,082,9366CBS Films
9Stories We Tell$44,55658%274$1,650$1,450,0279Roadside Attractions
10Stuck in Love$38,135--21--$1,816$38,1351Millennium Entertainment
11G.I. Joe: Retaliation$34,000-53%63-55$540$122,476,08615Paramount
12Museum Hours$32,328--3--$10,776$84,7712Cinema Guild
13What Maisie Knew$13,449-26%12-6$1,121$1,021,85610Millenium Entertainment
14The Iceman$6,40466%61$1,067$1,940,04010Millennium Entertainment