Grosses

'Lucy' Takes in Strong $61.3M in Seven Days; 'Hercules' Claims $41.6MAugust 01, 2014 12:35 PM

by Daniel Garris

Universal's Lucy took in $3.23 million on Thursday to lead the daily box office for a seventh consecutive and final day. The modestly budgeted sci-fi action film starring Scarlett Johansson did fall a significant 14 percent from Wednesday, as the film clearly took a hit from the strong Thursday evening launch of Disney's Guardians of the Galaxy. Lucy was the week's top film with a stronger than expected seven-day start of $61.29 million. While Lucy is showing early signs of front-loading thus far, the film's holding power won't be as important given the strength of its opening week performance.

Hercules held steady in second place with $2.12 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM was down a sharp 19 percent from Wednesday. Clearly Hercules also took a big hit on Thursday from the arrival of Guardians of the Galaxy in the marketplace. While it didn't light the box office on fire this week, Hercules did exceed its relatively modest expectations with a seven-day start of $41.65 million. That placed the film in second for the week.

Fox's Dawn of the Planet of the Apes took in $1.61 million to remain in third. The 3D sci-fi action sequel fell 13 percent from Wednesday and 51 percent from last Thursday. Despite strong word of mouth, Dawn of the Planet of the Apes clearly took a hit this week from the stronger than expected performances of Lucy and Hercules. Dawn of the Planet of the Apes placed in third for the week with $24.94 million. That was down 53 percent from the previous frame and brings the film's three-week total to a strong $180.63 million.

Planes: Fire and Rescue claimed fourth place with $1.31 milllion. The modestly budgeted computer animated sequel from Disney was down only 4 percent from Wednesday, which represented the day's strongest daily percentage hold among wide releases. The film was down 35 percent from last Thursday. Planes: Fire and Rescue placed in fifth for the week with $15.35 million. That was down 40.5 percent from last week and brings the film's two-week total to $41.17 million.

Universal's The Purge: Anarchy rounded out the day's unchanged top five with $1.13 million. The low budget horror sequel fell 9 percent from Wednesday and a respectable 47 percent from last Thursday. The Purge: Anarchy claimed fourth place this week with $16.03 million. That was down 61 percent from the film's opening week performance and brings the film's two-week total to a very solid $57.41 million.

Studio Weekend Estimates (Domestic) Fri, Aug. 16 - Sun, Aug. 18

Wide (1000+)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Lee Daniels' The Butler$25,010,000--2,933--$8,527$25,010,0001Weinstein Company
2We're the Millers$17,780,000-33%3,32565$5,347$69,513,4852Warner Bros. / New Line
3Elysium$13,600,000-54%3,2840$4,141$55,914,3062Sony / TriStar
4Kick-Ass 2$13,568,000--2,940--$4,615$13,568,0001Universal
5Planes$13,141,000-41%3,71614$3,536$45,090,8682Disney
6Percy Jackson: Sea of Monsters$8,375,000-42%3,08049$2,719$38,903,6582Fox
7Jobs$6,700,000--2,381--$2,814$6,700,0001Open Road
82 Guns$5,572,000-50%2,471-557$2,255$59,221,3453Universal
9The Smurfs 2$4,600,000-51%2,349-1518$1,958$56,912,1893Sony / Columbia
10The Wolverine$4,425,000-45%2,058-809$2,150$120,458,1564Fox
11The Conjuring$3,910,000-41%2,001-649$1,954$127,862,8705Warner Bros. / New Line
12Despicable Me 2$3,781,000-36%1,818-577$2,080$345,987,1207Universal
13Paranoia$3,500,000--2,459--$1,423$3,500,0001Relativity Media
14Grown Ups 2$1,750,000-52%1,241-861$1,410$127,435,4306Sony / Columbia

Limited (100 — 999)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Blue Jasmine$2,359,3951%229110$10,303$9,489,9764Sony Pictures Classics
2Turbo$1,025,000-56%759-1012$1,350$77,604,2805Fox / DreamWorks Animation
3The Heat$880,000-55%691-660$1,274$155,471,6328Fox
4Chennai Express$842,000-62%190-6$4,432$3,963,2002UTV Motion Pictures
5Pacific Rim$725,000-53%444-536$1,633$98,401,4676Warner Bros.
6Red 2$720,000-63%715-859$1,007$50,994,8915Lionsgate / Summit
7The Way, Way Back$680,000-54%457-323$1,488$17,793,2407Fox Searchlight
8Fruitvale Station$513,000-64%477-351$1,075$14,632,5776Weinstein Company
9Monsters University$444,000-35%281-124$1,580$261,117,6049Disney
10World War Z$434,000-34%307-198$1,414$198,300,1339Paramount
11R.I.P.D.$232,000-49%203-275$1,143$32,436,3255Universal
12The Lone Ranger$228,000-22%184-77$1,239$87,712,9717Disney
13Star Trek Into Darkness$194,000-33%210-46$924$227,161,53214Paramount
14Now You See Me$150,0004%134-9$1,119$115,996,02712Lionsgate / Summit
15Fast & Furious 6$88,800-40%141-50$630$238,447,06513Universal

Platform (1 — 99)

#TitleweekendLocationsAvg.TotalWks.Dist.
1The Spectacular Now$418,98957%5536$7,618$1,080,9163A24
2In a World...$230,510227%3734$6,230$334,0672Roadside Attractions
320 Feet from Stardom$115,983-40%95-17$1,221$4,078,72810RADiUS-TWC
4Austenland$42,633--4--$10,658$42,6331Sony Pictures Classics
5Lovelace$37,800-80%48-70$788$316,9572RADiUS-TWC
6The Attack$34,510-61%30-15$1,150$1,441,1439Cohen Media Group
7Ain't Them Bodies Saints$28,800--3--$9,600$28,8001IFC Films
8I'm So Excited$23,642-54%31-21$763$1,274,0808Sony Pictures Classics
9Much Ado About Nothing (2013)$22,575-44%36-17$627$4,219,47211Roadside Attractions
10Tiny Times 2$22,000--6--$3,667$22,0001China Lion Film
11Kevin Hart: Let Me Explain$21,500-65%32-45$672$32,219,1757Lionsgate / Summit
12Cutie and the Boxer$21,093--3--$7,031$21,0931RADiUS-TWC
13You Will Be My Son$15,469--1--$15,469$15,4691Cohen Media Group
14Mud$14,600-55%28-16$521$21,567,39517Roadside Attractions
15The Artist and the Model$9,406-49%50$1,881$67,0883Cohen Media Group
16Spark: A Burning Man Story$9,100--2--$4,550$9,1001Paladin / Film Buff
17Only God Forgives$8,698-41%16-1$544$765,3685RADiUS-TWC
18The Patience Stone$7,363--2--$3,682$9,7371Sony Pictures Classics
19The Bling Ring$5,296-69%18-22$294$5,824,03610A24
20Stuck in Love$3,066--5--$613$76,4057Millennium Entertainment
21Inch'Allah$3,000--1--$3,000$454,7901eOne Films US