Grosses

'Lucy' Breaks Out with $43.9M; 'Hercules' Stronger than Expected with $29.8MJuly 28, 2014 12:34 PM

by Daniel Garris

Universal's Lucy exceeded expectations this weekend with a strong first place start of $43.89 million. The modestly budgeted sci-fi action film starring Scarlett Johansson was no doubt helped out greatly by Johansson's rising drawing power on the heels of Captain America: The Winter Soldier earlier this year. In addition to Johansson's presence, Lucy was also likely helped out by being a non-sequel in a summer full of sequels, by the relatively soft overall box office thus far in July and by moviegoers potentially rushing out to see the film before Disney's Guardians of the Galaxy arrives in theatres this coming Friday. Lucy debuted 22 percent stronger than the $36.01 million debut of Salt back in July of 2010.

Lucy debuted with $17.09 million on Friday (which included an estimated $2.75 million from evening shows on Thursday), decreased 12 percent on Saturday to take in $15.02 million and fell 22 percent on Sunday to gross $11.79 million. That placed the film's opening weekend to Friday ratio at 2.57 to 1. The audience breakdown for Lucy was evenly split between genders and skewed towards moviegoers 25 years and older (65 percent). One potentially troubling sign for Lucy going forward is that the film received a disappointing C+ rating on CinemaScore. With that said, holding power won't be as important for the film going forward after such a strong opening weekend performance.

Hercules also exceeded expectations this weekend with a respectable second place take of $29.80 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM had been expected to open in the range of $20 million to $25 million. In addition to Johnson's presence, Hercules was likely also aided by serving as a PG-13 alternative to the R rated Lucy and by the mentioned relatively soft overall box office thus far in July. Hercules opened 11 percent below the $33.46 million start of 2012's Wrath of the Titans.

Hercules grossed $11.06 million on Friday (which included an estimated $2.1 million from evening shows on Thursday), fell 7.5 percent on Saturday to take in $10.23 million and fell just 17 percent on Sunday to gross $8.52 million. That placed the film's opening weekend to Friday ratio at 2.69 to 1. The film received a solid B+ rating on CinemaScore. But much like Lucy, Hercules could potentially experience a sharp decline next weekend when the highly anticipated Guardians of the Galaxy arrives in the marketplace.

Hercules grossed an estimated $4.0 million from IMAX locations, which represented 13.4 percent of the film's overall gross this weekend.

With the stronger than expected debuts of Lucy and Hercules, Fox's Dawn of the Planet of the Apes took a sharper than expected fall this weekend with a third place take of $16.77 million. The critically acclaimed 3D sci-fi action sequel was down 54 percent from last weekend. Despite this weekend's hold, Dawn of the Planet of the Apes continues to exceed expectations with a 17-day gross of $172.46 million. That places the film an impressive 29 percent ahead of the $133.58 million 17-day take of 2011's Rise of the Planet of the Apes (which fell 42 percent in its third weekend to gross $16.12 million).

Universal's The Purge: Anarchy fell a sharp 65 percent in its second weekend to land in fourth with $10.48 million. On the positive side of things, the horror sequel held up better in its second weekend than last year's The Purge did when it declined a harsh 76 percent in its second weekend to gross $8.32 million. With a healthy ten-day take of $51.86 million, The Purge: Anarchy is now running essentially on par with the $51.96 million ten-day take of The Purge.

Planes: Fire and Rescue rounded out the weekend's top five with $9.53 million. The modestly budgeted computer animated sequel from Disney was down a significant 46 percent from last weekend. Planes: Fire and Rescue has grossed $35.35 million in ten days. That places the film 22 percent behind the $45.34 million ten-day take of last year's Planes (which fell 40 percent in its second weekend to gross $13.39 million).

And So It Goes debuted in eighth place with $4.64 million. The Clarius Entertainment release starring Michael Douglas and Diane Keaton opened in line with its modest pre-release expectations. The opening weekend figure for And So It Goes was in the same ballpark as the $3.75 million debut of Clarius' Legends of Oz: Dorothy's Return back in May. And So It Goes took in $1.36 million on Friday, increased 39 percent on Saturday to take in $1.89 million and decline 26.5 percent on Sunday to gross $1.39 million. That gave the film an impressive opening weekend to Friday ratio of 3.41 to 1. And So It Goes received a B+ rating on CinemaScore.

On the limited front, Roadside's A Most Wanted Man debuted in tenth place with $2.69 million. The critically acclaimed thriller starring the late Philip Seymour Hoffman earned a healthy per-location average of $7,442 from 361 locations for the frame.

Meanwhile, Open Road's The Fluffy Movie was off to a lackluster start with $1.31 million from 432 locations. That gave the comedy concert film starring Gabriel Iglesias a modest per-location average of $3,036 for the frame.

Studio Weekend Estimates (Domestic) Fri, Aug. 23 - Sun, Aug. 25

Wide (1000+)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Lee Daniels' The Butler$17,018,000-31%3,110177$5,472$52,274,8132Weinstein Company
2We're the Millers$13,500,000-25%3,445120$3,919$91,740,1993Warner Bros. / New Line
3The Mortal Instruments: City of Bones$9,300,000--3,118--$2,983$14,051,4021Sony / Screen Gems
4The World's End$8,942,307--1,549--$5,773$8,942,3071Focus
5Planes$8,567,000-36%3,378-338$2,536$59,591,6953Disney
6Elysium$7,100,000-48%2,913-371$2,437$69,053,9383Sony / TriStar
7You're Next$7,050,000--2,437--$2,893$7,050,0001Lionsgate
8Percy Jackson: Sea of Monsters$5,200,000-41%2,730-350$1,905$48,346,4533Fox
9Blue Jasmine$4,300,11988%1,2831054$3,352$14,798,9215Sony Pictures Classics
10Kick-Ass 2$4,270,000-68%2,9455$1,450$22,423,1352Universal
112 Guns$3,387,000-42%1,841-630$1,840$65,381,1704Universal
12Jobs$3,001,000-55%2,3810$1,260$12,144,2872Open Road
13The Smurfs 2$2,800,000-41%1,852-497$1,512$62,616,1184Sony / Columbia
14Despicable Me 2$2,559,000-35%1,402-416$1,825$350,659,4208Universal
15The Wolverine$2,500,000-45%1,449-609$1,725$125,095,6765Fox
16The Conjuring$2,155,000-45%1,355-646$1,590$131,765,7086Warner Bros. / New Line
17Paranoia$1,350,000-62%2,4590$549$6,287,0422Relativity Media

Limited (100 — 999)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Grown Ups 2$950,000-44%620-621$1,532$128,994,6317Sony / Columbia
2The Spectacular Now$650,00357%15499$4,221$1,935,1814A24
3Turbo$632,000-41%470-289$1,345$78,774,0036Fox / DreamWorks Animation
4The Heat$530,000-40%409-282$1,296$156,377,8789Fox
5The Way, Way Back$430,000-42%302-155$1,424$18,650,9438Fox Searchlight
6Pacific Rim$403,000-43%260-184$1,550$99,175,3597Warner Bros.
7Chennai Express$377,000-58%143-47$2,636$4,676,8503UTV Motion Pictures
8Monsters University$375,000-19%243-38$1,543$261,795,19110Disney
9Now You See Me$360,000136%246112$1,463$116,456,82713Lionsgate / Summit
10Red 2$350,000-49%389-326$900$51,608,8896Lionsgate / Summit
11World War Z$314,000-28%239-68$1,314$198,854,02110Paramount
12Fruitvale Station$283,000-46%392-85$722$15,192,0777Weinstein Company
13The Lone Ranger$196,000-12%141-43$1,390$87,997,9088Disney
14R.I.P.D.$190,000-13%179-24$1,061$32,714,7506Universal
15Star Trek Into Darkness$107,000-45%144-66$743$227,378,48815Paramount

Platform (1 — 99)

#TitleweekendLocationsAvg.TotalWks.Dist.
1In a World...$303,13033%7538$4,042$751,9153Roadside Attractions
2The Grandmaster$132,259--7--$18,894$132,2591Weinstein Company
3Austenland$125,978210%2319$5,477$185,4712Sony Pictures Classics
420 Feet from Stardom$86,607-28%70-25$1,237$4,245,89511RADiUS-TWC
5Ain't Them Bodies Saints$72,200173%2825$2,579$113,1212IFC Films
6Short Term 12$60,137--4--$15,034$60,1371Cinedigm
7Fast & Furious 6$48,500-49%98-43$495$238,546,37514Universal
8The Attack$30,215-33%17-13$1,777$1,505,19310Cohen Media Group
9Cutie and the Boxer$28,04633%129$2,337$60,4442RADiUS-TWC
10Therese (2013)$21,040--6--$3,507$21,0401MPI Pictures
11You Will Be My Son$19,35426%65$3,226$45,0382Cohen Media Group
12Una Noche$18,500--3--$6,167$18,5001IFC Films
13Savannah$17,100--14--$1,221$17,1001Ketchup Entertainment
14Much Ado About Nothing (2013)$14,250-39%27-9$528$4,253,78412Roadside Attractions
15The Patience Stone$6,259-10%42$1,565$19,8892Sony Pictures Classics
16Tiny Times 2$5,100-75%5-1$1,020$35,1132China Lion Film
17Lovelace$4,142-89%6-42$690$344,6113RADiUS-TWC
18The Artist and the Model$3,083-69%3-2$1,028$78,4934Cohen Media Group
19Only God Forgives$2,629-72%3-13$876$775,3106RADiUS-TWC
20Pain and Gain$2,000-95%22-64$91$49,874,73118Paramount
21Inch'Allah$1,856-45%21$928$458,1092eOne Films US
22Stuck in Love$1,854-33%3-2$618$79,3318Millennium Entertainment