Grosses

'Lucy' Strong with $48.9M in Four Days; $33.1M for 'Hercules' Over the Same SpanJuly 29, 2014 12:41 PM

by Daniel Garris

Universal's Lucy took in $4.97 million on Monday to lead the daily box office for a fourth consecutive day. The modestly budgeted sci-fi action film starring Scarlett Johansson fell 58 percent from Sunday. Lucy continues to exceed expectations with a strong four-day start of $48.87 million and will zoom past the $50 million mark today. The film is currently running 22 percent ahead of the $40.13 million four-day take of 2010's Salt.

Hercules continued to hold its own with a second place take of $3.34 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM did fall 61 percent from Sunday, which represented the day's poorest daily percentage hold among wide releases. Hercules has grossed a stronger than expected $33.14 million in four days. That places the film 8 percent behind the $36.03 million four-day start of 2012's Wrath of the Titans.

Fox's Dawn of the Planet of the Apes took third place with $2.21 million. The critically acclaimed 3D sci-fi action sequel was down 58 percent from Sunday and down a so-so 47 percent from last Monday. Dawn of the Planet of the Apes has clearly taken a bit of a hit from the stronger than expected performances of Lucy and Hercules. With that said the film counties to exceed expectations with $174.67 million in 18 days.

Universal's The Purge: Anarchy claimed fourth with $1.53 million. The low budget horror sequel was down just 50 percent from Sunday and down a respectable 54 percent from last Monday. The Purge: Anarchy continues to perform well and has now grossed $53.39 million in eleven days. That places the film just ahead of the $53.14 million eleven-day take of last year's The Purge.

Planes: Fire and Rescue followed closely behind in fifth with $1.499 million. The modestly budgeted computer animated sequel from Disney fell 51 percent from Sunday and just 19 percent from last Monday. With an eleven-day take of $36.85 million, Planes: Fire and Rescue is currently running 21 percent behind the $46.76 million eleven-day gross of last year's Planes.

Studio Weekend Estimates (Domestic) Fri, Aug. 30 - Sun, Sep. 1

Wide (1000+)

#TitleweekendLocationsAvg.TotalWks.Dist.
1One Direction: This Is Us$17,000,000--2,735--$6,216$17,000,0001Sony / TriStar
2Lee Daniels' The Butler$14,742,000-11%3,330220$4,427$74,007,1063Weinstein Company
3We're the Millers$12,610,000-3%3,4450$3,660$109,561,9184Warner Bros. / New Line
4Planes$7,756,000-10%3,259-119$2,380$70,843,6704Disney
5Elysium$6,300,000-9%2,539-374$2,481$78,403,7294Sony / TriStar
6The Mortal Instruments: City of Bones$5,200,000-44%3,1180$1,668$22,654,1842Sony / Screen Gems
7The World's End$4,759,494-46%1,5532$3,065$16,568,7282Focus
8Getaway$4,505,000--2,130--$2,115$4,505,0001Warner Bros.
9Percy Jackson: Sea of Monsters$4,425,000-16%2,393-337$1,849$54,965,0194Fox
10Blue Jasmine$4,020,7381%1,179-104$3,410$20,487,2066Sony Pictures Classics
11You're Next$4,000,000-43%2,4370$1,641$13,339,7082Lionsgate
12Despicable Me 2$2,700,0004%1,280-122$2,109$354,638,7909Universal
132 Guns$2,600,000-23%1,408-433$1,847$69,309,9055Universal
14The Smurfs 2$1,950,000-29%1,366-486$1,428$66,104,2365Sony / Columbia
15Kick-Ass 2$1,900,000-57%1,638-1307$1,160$26,429,0453Universal
16Monsters University$1,476,000277%1,8891646$781$263,478,31411Disney
17World War Z$1,241,000294%1,2471008$995$200,264,83111Paramount
18Jobs$1,221,000-57%1,302-1079$938$14,485,3203Open Road

Limited (100 — 999)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Instructions Not Included$7,500,000--347--$21,614$7,500,0001Lionsgate / Pantelion
2Closed Circuit$2,543,484--870--$2,924$3,055,3301Focus
3The Grandmaster$2,446,0001744%749742$3,266$2,642,0442Weinstein Company
4The Wolverine$1,700,000-32%988-461$1,721$127,808,8826Fox
5The Conjuring$1,350,000-34%903-452$1,495$133,822,9107Warner Bros. / New Line
6The Spectacular Now$1,044,63069%385231$2,713$3,386,9095A24
7Star Trek Into Darkness$820,000671%958814$856$228,260,81016Paramount
8Turbo$770,00020%438-32$1,758$79,817,4837Fox / DreamWorks Animation
9Pacific Rim$740,00084%401141$1,845$100,117,0518Warner Bros.
10The Way, Way Back$700,00072%654352$1,070$19,520,5739Fox Searchlight
11The Heat$630,00016%393-16$1,603$157,255,65710Fox
12Now You See Me$368,0009%239-7$1,540$116,965,84514Lionsgate / Summit
13The Lone Ranger$364,00094%254113$1,433$88,430,9039Disney
14Red 2$342,000-1%261-128$1,310$52,088,0967Lionsgate / Summit
15R.I.P.D.$214,0004%1812$1,182$33,017,0957Universal
16Fruitvale Station$188,000-32%294-98$639$15,521,1728Weinstein Company

Platform (1 — 99)

#TitleweekendLocationsAvg.TotalWks.Dist.
1In a World...$328,70016%9217$3,573$1,192,1704Roadside Attractions
2Austenland$215,31293%5230$4,141$444,6793Sony Pictures Classics
3Short Term 12$94,34568%1612$5,897$170,8082Cinedigm
4Fast & Furious 6$88,80069%59-39$1,505$238,660,69015Universal
5Passion$33,757--14--$2,411$33,7571eOne Films US
6Afternoon Delight$28,088--2--$14,044$28,0881The Film Arcade
7Therese (2013)$20,0050%82$2,501$51,3592MPI Pictures
8Our Nixon$5,911--3--$1,970$5,9111Cinedigm