Grosses

'Lucy' Breaks Out with $43.9M; 'Hercules' Stronger than Expected with $29.8MJuly 28, 2014 12:34 PM

by Daniel Garris

Universal's Lucy exceeded expectations this weekend with a strong first place start of $43.89 million. The modestly budgeted sci-fi action film starring Scarlett Johansson was no doubt helped out greatly by Johansson's rising drawing power on the heels of Captain America: The Winter Soldier earlier this year. In addition to Johansson's presence, Lucy was also likely helped out by being a non-sequel in a summer full of sequels, by the relatively soft overall box office thus far in July and by moviegoers potentially rushing out to see the film before Disney's Guardians of the Galaxy arrives in theatres this coming Friday. Lucy debuted 22 percent stronger than the $36.01 million debut of Salt back in July of 2010.

Lucy debuted with $17.09 million on Friday (which included an estimated $2.75 million from evening shows on Thursday), decreased 12 percent on Saturday to take in $15.02 million and fell 22 percent on Sunday to gross $11.79 million. That placed the film's opening weekend to Friday ratio at 2.57 to 1. The audience breakdown for Lucy was evenly split between genders and skewed towards moviegoers 25 years and older (65 percent). One potentially troubling sign for Lucy going forward is that the film received a disappointing C+ rating on CinemaScore. With that said, holding power won't be as important for the film going forward after such a strong opening weekend performance.

Hercules also exceeded expectations this weekend with a respectable second place take of $29.80 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM had been expected to open in the range of $20 million to $25 million. In addition to Johnson's presence, Hercules was likely also aided by serving as a PG-13 alternative to the R rated Lucy and by the mentioned relatively soft overall box office thus far in July. Hercules opened 11 percent below the $33.46 million start of 2012's Wrath of the Titans.

Hercules grossed $11.06 million on Friday (which included an estimated $2.1 million from evening shows on Thursday), fell 7.5 percent on Saturday to take in $10.23 million and fell just 17 percent on Sunday to gross $8.52 million. That placed the film's opening weekend to Friday ratio at 2.69 to 1. The film received a solid B+ rating on CinemaScore. But much like Lucy, Hercules could potentially experience a sharp decline next weekend when the highly anticipated Guardians of the Galaxy arrives in the marketplace.

Hercules grossed an estimated $4.0 million from IMAX locations, which represented 13.4 percent of the film's overall gross this weekend.

With the stronger than expected debuts of Lucy and Hercules, Fox's Dawn of the Planet of the Apes took a sharper than expected fall this weekend with a third place take of $16.77 million. The critically acclaimed 3D sci-fi action sequel was down 54 percent from last weekend. Despite this weekend's hold, Dawn of the Planet of the Apes continues to exceed expectations with a 17-day gross of $172.46 million. That places the film an impressive 29 percent ahead of the $133.58 million 17-day take of 2011's Rise of the Planet of the Apes (which fell 42 percent in its third weekend to gross $16.12 million).

Universal's The Purge: Anarchy fell a sharp 65 percent in its second weekend to land in fourth with $10.48 million. On the positive side of things, the horror sequel held up better in its second weekend than last year's The Purge did when it declined a harsh 76 percent in its second weekend to gross $8.32 million. With a healthy ten-day take of $51.86 million, The Purge: Anarchy is now running essentially on par with the $51.96 million ten-day take of The Purge.

Planes: Fire and Rescue rounded out the weekend's top five with $9.53 million. The modestly budgeted computer animated sequel from Disney was down a significant 46 percent from last weekend. Planes: Fire and Rescue has grossed $35.35 million in ten days. That places the film 22 percent behind the $45.34 million ten-day take of last year's Planes (which fell 40 percent in its second weekend to gross $13.39 million).

And So It Goes debuted in eighth place with $4.64 million. The Clarius Entertainment release starring Michael Douglas and Diane Keaton opened in line with its modest pre-release expectations. The opening weekend figure for And So It Goes was in the same ballpark as the $3.75 million debut of Clarius' Legends of Oz: Dorothy's Return back in May. And So It Goes took in $1.36 million on Friday, increased 39 percent on Saturday to take in $1.89 million and decline 26.5 percent on Sunday to gross $1.39 million. That gave the film an impressive opening weekend to Friday ratio of 3.41 to 1. And So It Goes received a B+ rating on CinemaScore.

On the limited front, Roadside's A Most Wanted Man debuted in tenth place with $2.69 million. The critically acclaimed thriller starring the late Philip Seymour Hoffman earned a healthy per-location average of $7,442 from 361 locations for the frame.

Meanwhile, Open Road's The Fluffy Movie was off to a lackluster start with $1.31 million from 432 locations. That gave the comedy concert film starring Gabriel Iglesias a modest per-location average of $3,036 for the frame.

Studio Weekend Estimates (Domestic) Fri, Sep. 27 - Sun, Sep. 29

Wide (1000+)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Cloudy with a Chance of Meatballs 2$35,000,000--4,001--$8,748$35,000,0001Sony / Columbia
2Prisoners$11,270,000-46%3,29030$3,426$38,953,9322Warner Bros.
3Rush (2013)$10,314,0005407%2,2972292$4,490$10,574,9092Universal
4Baggage Claim$9,300,000--2,027--$4,588$9,300,0001Fox Searchlight
5Don Jon$9,000,000--2,422--$3,716$9,000,0001Relativity Media
6Insidious Chapter 2$6,747,000-51%3,120-35$2,163$69,544,3953FilmDistrict
7The Family (2013)$3,674,000-48%2,894-197$1,270$31,696,1703Relativity Media
8We're the Millers$2,865,000-37%2,405-598$1,191$142,418,4528Warner Bros. / New Line
9Lee Daniels' The Butler$2,417,000-42%2,062-869$1,172$110,281,0697Weinstein Company
10Battle of the Year$2,000,000-57%2,0080$996$7,468,2922Sony / Screen Gems
11Riddick$1,616,000-56%1,826-1196$885$40,065,5654Universal
12Percy Jackson: Sea of Monsters$775,000-56%1,007-466$770$65,353,7518Fox
13Planes$739,000-73%1,426-1020$518$87,661,1598Disney

Limited (100 — 999)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Instructions Not Included$3,380,000-37%948-30$3,565$38,567,4885Lionsgate / Pantelion
2Enough Said$2,115,000809%227223$9,317$2,482,4792Fox Searchlight
3Metallica Through The Never$1,672,075--305--$5,482$1,672,0751Picturehouse
4Despicable Me 2$774,000-43%748-256$1,035$361,755,82013Universal
5Blue Jasmine$708,003-42%528-319$1,341$30,771,99410Sony Pictures Classics
6Elysium$500,000-66%562-830$890$91,849,0628Sony / TriStar
7The Wizard of Oz 3D$500,000-84%305-13$1,639$5,023,8162Warner Bros.
82 Guns$280,000-57%403-349$695$74,996,4109Universal
9The Wolverine$265,000-42%329-133$805$131,300,17310Fox
10Turbo$225,000-45%282-51$798$81,938,41211Fox / DreamWorks Animation
11The World's End$199,827-72%281-552$711$25,702,3996Focus
12Thanks for Sharing$162,500-70%251-18$647$901,0912Roadside Attractions
13In a World...$122,600-48%121-23$1,013$2,607,2578Roadside Attractions
14Austenland$117,775-49%107-127$1,101$1,754,4097Sony Pictures Classics
15The Spectacular Now$115,461-70%142-429$813$6,657,2409A24
16The Grandmaster$107,000-55%143-330$748$6,507,5266Weinstein Company
17World War Z$90,000-52%160-43$563$202,280,72815Paramount
18Red 2$83,000-15%110-68$755$52,887,87711Lionsgate / Summit
19Salinger$60,000-67%134-4$448$499,9924Weinstein Company
20You're Next$40,000-80%112-420$357$18,419,2146Lionsgate

Platform (1 — 99)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Inequality for All$140,000--28--$5,000$140,0001RADiUS-TWC
2Wadjda$78,67018%167$4,917$313,3063Sony Pictures Classics
3Short Term 12$59,000-54%55-20$1,073$812,2056Cinedigm
4Haute Cuisine$31,458104%1411$2,247$54,5612Weinstein Company
5Jobs$27,648-69%84-68$329$16,117,7077Open Road
6Snake and Mongoose$18,386-12%142$1,313$152,2238Rocky Mountain Pictures
7Mother of George$17,531--7--$2,504$82,3703Oscilloscope
8Populaire$13,100-53%244$546$130,2034Weinstein Company
9GMO OMG$10,030--8--$1,254$39,9013Submarine Deluxe