'Lucy' Takes in Strong $61.3M in Seven Days; 'Hercules' Claims $41.6MAugust 01, 2014 12:35 PM

by Daniel Garris

Universal's Lucy took in $3.23 million on Thursday to lead the daily box office for a seventh consecutive and final day. The modestly budgeted sci-fi action film starring Scarlett Johansson did fall a significant 14 percent from Wednesday, as the film clearly took a hit from the strong Thursday evening launch of Disney's Guardians of the Galaxy. Lucy was the week's top film with a stronger than expected seven-day start of $61.29 million. While Lucy is showing early signs of front-loading thus far, the film's holding power won't be as important given the strength of its opening week performance.

Hercules held steady in second place with $2.12 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM was down a sharp 19 percent from Wednesday. Clearly Hercules also took a big hit on Thursday from the arrival of Guardians of the Galaxy in the marketplace. While it didn't light the box office on fire this week, Hercules did exceed its relatively modest expectations with a seven-day start of $41.65 million. That placed the film in second for the week.

Fox's Dawn of the Planet of the Apes took in $1.61 million to remain in third. The 3D sci-fi action sequel fell 13 percent from Wednesday and 51 percent from last Thursday. Despite strong word of mouth, Dawn of the Planet of the Apes clearly took a hit this week from the stronger than expected performances of Lucy and Hercules. Dawn of the Planet of the Apes placed in third for the week with $24.94 million. That was down 53 percent from the previous frame and brings the film's three-week total to a strong $180.63 million.

Planes: Fire and Rescue claimed fourth place with $1.31 milllion. The modestly budgeted computer animated sequel from Disney was down only 4 percent from Wednesday, which represented the day's strongest daily percentage hold among wide releases. The film was down 35 percent from last Thursday. Planes: Fire and Rescue placed in fifth for the week with $15.35 million. That was down 40.5 percent from last week and brings the film's two-week total to $41.17 million.

Universal's The Purge: Anarchy rounded out the day's unchanged top five with $1.13 million. The low budget horror sequel fell 9 percent from Wednesday and a respectable 47 percent from last Thursday. The Purge: Anarchy claimed fourth place this week with $16.03 million. That was down 61 percent from the film's opening week performance and brings the film's two-week total to a very solid $57.41 million.

Studio Weekend Estimates (Domestic) Fri, Oct. 4 - Sun, Oct. 6

Wide (1000+)

1Gravity$55,550,000--3,575--$15,538$55,550,0001Warner Bros.
2Cloudy with a Chance of Meatballs 2$21,500,000-37%4,0010$5,374$60,556,7262Sony / Columbia
3Runner Runner$7,600,000--3,026--$2,512$7,600,0001Fox
4Prisoners$5,700,000-48%3,236-54$1,761$47,879,9683Warner Bros.
5Rush (2013)$4,408,000-56%2,30811$1,910$18,094,3193Universal
6Don Jon$4,160,000-52%2,4220$1,718$16,077,3172Relativity Media
7Baggage Claim$4,125,000-54%2,0303$2,032$15,185,0812Fox Searchlight
8Insidious Chapter 2$3,876,000-41%2,607-513$1,487$74,749,5874FilmDistrict
9We're the Millers$1,610,000-43%1,606-799$1,002$144,900,0139Warner Bros. / New Line
10The Family (2013)$1,473,000-61%2,023-871$728$34,578,9034Relativity Media
11Lee Daniels' The Butler$1,188,000-51%1,563-499$760$112,365,7408Weinstein Company

Limited (100 — 999)

1Pulling Strings$2,500,000--387--$6,460$2,500,0001Lionsgate / Pantelion
2Enough Said$2,150,0002%437210$4,920$5,386,5963Fox Searchlight
3Instructions Not Included$1,850,000-47%858-90$2,156$41,266,0966Lionsgate / Pantelion
4Grace Unplugged$1,045,400--511--$2,046$1,045,4001Roadside Attractions
5Metallica Through The Never$682,692-57%589284$1,159$2,723,9072Picturehouse
7Battle of the Year$515,000-75%907-1101$568$8,461,4963Sony / Screen Gems
8Despicable Me 2$470,000-41%485-263$969$362,420,60014Universal
9Blue Jasmine$454,010-27%289-239$1,571$31,390,79511Sony Pictures Classics
10Percy Jackson: Sea of Monsters$410,000-49%513-494$799$65,965,3909Fox
11Monsters University$402,000154%25072$1,608$266,511,30916Disney
12Besharam$388,915--217--$1,792$506,1351Reliance Entertainment
13Parkland$334,100--257--$1,300$334,1001Exclusive Media
15The Wolverine$170,000-37%241-88$705$131,578,45811Fox
16Red 2$139,000116%20393$685$53,033,48212Lionsgate / Summit
17The World's End$63,276-67%131-150$483$25,838,6577Focus

Platform (1 — 99)

1Inequality for All$136,037-3%4113$3,318$335,7622RADiUS-TWC
2Generation Iron$133,750-11%70-14$1,911$540,9003The Vladar Company
3Wadjda$125,97171%4428$2,863$466,4374Sony Pictures Classics
4Linsanity$103,000--9--$11,444$103,0001Ketchup Entertainment
5Austenland$66,938-30%65-42$1,030$1,846,3798Sony Pictures Classics
6In a World...$62,700-44%78-43$804$2,710,1329Roadside Attractions
7The Spectacular Now$50,376-56%58-84$869$6,748,26310A24
8World War Z$43,000-51%75-85$573$202,351,34016Paramount
9Short Term 12$34,000-42%36-19$944$873,3617Cinedigm
10A.C.O.D.$20,047--3--$6,682$20,0471The Film Arcade
11You're Next$15,000-51%45-67$333$18,433,5487Lionsgate
12Mother of George$10,200--8--$1,275$100,7084Oscilloscope
13After Tiller$10,000--3--$3,333$30,7463Oscilloscope
15We Are What We Are (2013)$7,655-44%86$957$25,0442eOne Films US
16Nothing Left to Fear$7,308--5--$1,462$7,3081Anchor Bay Films
17Let the Fire Burn$5,375--1--$5,375$7,8841Zeitgeist Films
18All Is Bright$4,088--10--$409$4,0881Anchor Bay Films