Grosses

'Lucy' Takes in Strong $61.3M in Seven Days; 'Hercules' Claims $41.6MAugust 01, 2014 12:35 PM

by Daniel Garris

Universal's Lucy took in $3.23 million on Thursday to lead the daily box office for a seventh consecutive and final day. The modestly budgeted sci-fi action film starring Scarlett Johansson did fall a significant 14 percent from Wednesday, as the film clearly took a hit from the strong Thursday evening launch of Disney's Guardians of the Galaxy. Lucy was the week's top film with a stronger than expected seven-day start of $61.29 million. While Lucy is showing early signs of front-loading thus far, the film's holding power won't be as important given the strength of its opening week performance.

Hercules held steady in second place with $2.12 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM was down a sharp 19 percent from Wednesday. Clearly Hercules also took a big hit on Thursday from the arrival of Guardians of the Galaxy in the marketplace. While it didn't light the box office on fire this week, Hercules did exceed its relatively modest expectations with a seven-day start of $41.65 million. That placed the film in second for the week.

Fox's Dawn of the Planet of the Apes took in $1.61 million to remain in third. The 3D sci-fi action sequel fell 13 percent from Wednesday and 51 percent from last Thursday. Despite strong word of mouth, Dawn of the Planet of the Apes clearly took a hit this week from the stronger than expected performances of Lucy and Hercules. Dawn of the Planet of the Apes placed in third for the week with $24.94 million. That was down 53 percent from the previous frame and brings the film's three-week total to a strong $180.63 million.

Planes: Fire and Rescue claimed fourth place with $1.31 milllion. The modestly budgeted computer animated sequel from Disney was down only 4 percent from Wednesday, which represented the day's strongest daily percentage hold among wide releases. The film was down 35 percent from last Thursday. Planes: Fire and Rescue placed in fifth for the week with $15.35 million. That was down 40.5 percent from last week and brings the film's two-week total to $41.17 million.

Universal's The Purge: Anarchy rounded out the day's unchanged top five with $1.13 million. The low budget horror sequel fell 9 percent from Wednesday and a respectable 47 percent from last Thursday. The Purge: Anarchy claimed fourth place this week with $16.03 million. That was down 61 percent from the film's opening week performance and brings the film's two-week total to a very solid $57.41 million.

Studio Weekend Estimates (Domestic) Fri, Oct. 11 - Sun, Oct. 13

Wide (1000+)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Gravity$44,265,000-21%3,66085$12,094$123,399,9192Warner Bros.
2Captain Phillips$26,000,000--3,020--$8,609$26,000,0001Sony / Columbia
3Cloudy with a Chance of Meatballs 2$14,200,000-32%3,874-127$3,665$78,036,6773Sony / Columbia
4Machete Kills$3,797,000--2,538--$1,496$3,797,0001Open Road
5Runner Runner$3,725,000-52%3,0260$1,231$14,113,9582Fox
6Prisoners$3,665,000-36%2,855-381$1,284$53,619,8794Warner Bros.
7Insidious Chapter 2$2,650,000-32%2,156-451$1,229$78,447,0175FilmDistrict
8Rush (2013)$2,364,000-47%2,130-178$1,110$22,201,2694Universal
9Don Jon$2,340,000-44%1,996-426$1,172$20,141,1503Relativity Media
10Baggage Claim$2,075,000-49%1,320-710$1,572$18,272,4783Fox Searchlight
11We're the Millers$1,127,000-30%1,150-456$980$146,550,88710Warner Bros. / New Line
12The Family (2013)$575,000-62%1,050-973$548$35,799,3495Relativity Media

Limited (100 — 999)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Enough Said$1,935,000-12%606169$3,193$8,186,5994Fox Searchlight
2Pulling Strings$1,150,000-53%42841$2,687$4,124,4682Lionsgate / Pantelion
3Instructions Not Included$1,000,000-46%711-147$1,406$42,674,4887Lionsgate / Pantelion
4Lee Daniels' The Butler$628,000-49%980-583$641$113,548,7719Weinstein Company
5Grace Unplugged$524,400-47%502-9$1,045$1,748,5082Roadside Attractions
6Romeo and Juliet (2013)$509,000--461--$1,104$509,0001Relativity Media
7Despicable Me 2$508,0005%434-51$1,171$363,062,51515Universal
8Monsters University$369,000-12%235-15$1,570$267,060,15517Disney
9Percy Jackson: Sea of Monsters$344,000-20%404-109$851$66,465,05310Fox
10Riddick$262,000-52%430-365$609$41,664,5556Universal
11The Inevitable Defeat of Mister and Pete$260,000--147--$1,769$260,0001Lionsgate / Codeblack Films
12Planes$238,000-8%3804$626$88,448,38110Disney
13Blue Jasmine$220,736-37%190-99$1,162$31,663,11812Sony Pictures Classics
14Metallica Through The Never$204,005-71%289-300$706$3,167,6443Picturehouse
15The Wolverine$185,0002%227-14$815$131,850,97512Fox
162 Guns$118,000-9%166-34$711$75,424,50011Universal
17Red 2$107,000-28%168-35$637$53,217,30913Lionsgate / Summit
18Parkland$88,487-71%133-124$665$524,0642Exclusive Media

Platform (1 — 99)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Inequality for All$152,59810%8039$1,907$558,3693RADiUS-TWC
2Wadjda$108,569-10%473$2,310$619,2555Sony Pictures Classics
3Generation Iron$75,770-43%34-36$2,229$631,3674The Vladar Company
4Escape From Tomorrow$66,112--30--$2,204$66,1121Producers Distribution Agency
5Linsanity$51,500-48%167$3,219$184,4442Ketchup Entertainment
6In a World...$48,300-16%53-25$911$2,784,01610Roadside Attractions
7Austenland$48,010-11%52-13$923$1,907,1769Sony Pictures Classics
8You're Next$41,000389%8742$471$18,470,4998Lionsgate
9A.C.O.D.$36,06690%1815$2,004$62,5052The Film Arcade
10The World's End$34,009-46%73-58$466$25,904,7878Focus
11The Spectacular Now$20,135-54%33-25$610$6,778,70111A24
12We Are What We Are (2013)$15,82391%135$1,217$47,0613eOne Films US
13Ghost Team One$8,458--15--$564$8,4581The Film Arcade
14God Loves Uganda$7,300--1--$7,300$7,3001Variance Films
15Broadway Idiot$6,496--1--$6,496$6,4961FilmBuff
16As I Lay Dying$6,001--1--$6,001$6,0011Millenium Entertainment
17Cassadaga$1,716--3--$572$1,7161Archstone Distribution