Grosses

'Lucy' Breaks Out with $44.0M; 'Hercules' Stronger than Expected with $29.0MJuly 27, 2014 08:54 AM

by Daniel Garris

Universal's Lucy exceeded expectations this weekend with a strong estimated first place start of $44.0 million. The modestly budgeted sci-fi action film starring Scarlett Johansson was no doubt helped out greatly by Johansson's rising drawing power on the heels of Captain America: The Winter Soldier earlier this year. In addition to Johansson's presence, Lucy was also likely helped out by being a non-sequel in a summer full of sequels, by the relatively soft overall box office thus far in July and by moviegoers potentially rushing out to see the film before Disney's Guardians of the Galaxy arrives in theatres this coming Friday. Lucy debuted 22 percent stronger than the $36.01 million debut of Salt back in July of 2010.

Lucy debuted with $17.1 million on Friday (which included an estimated $2.75 million from evening shows on Thursday), decreased 12 percent on Saturday to take in $15.0 million and is estimated to fall 21 percent on Sunday to gross $11.9 million. That places the film's estimated opening weekend to Friday ratio at 2.57 to 1. The audience breakdown for Lucy was evenly split between genders and skewed towards moviegoers 25 years and older (65 percent). One potentially troubling sign for Lucy going forward is that the film received a disappointing C+ rating on CinemaScore. With that said, holding power won't be as important for the film going forward after such a strong opening weekend performance.

Hercules also exceeded expectations this weekend with a respectable estimated second place take of $29.0 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM had been expected to open in the range of $20 million to $25 million. In addition to Johnson's presence, Hercules was likely also aided by serving as a PG-13 alternative to the R rated Lucy and by the mentioned relatively soft overall box office thus far in July. Hercules opened 13 percent below the $33.46 million start of 2012's Wrath of the Titans.

Hercules grossed $11.08 million on Friday (which included an estimated $2.1 million from evening shows on Thursday), fell 8 percent on Saturday to take in $10.24 million and is estimated to fall 25 percent on Sunday to gross $7.68 million. That places the film's estimated opening weekend to Friday ratio at 2.62 to 1. The film received a solid B+ rating on CinemaScore. But much like Lucy, Hercules could potentially experience a sharp decline next weekend when the highly anticipated Guardians of the Galaxy arrives in the marketplace.

Hercules grossed an estimated $4.0 million from IMAX locations, which represented 13.8 percent of the film's overall gross this weekend.

With the stronger than expected debuts of Lucy and Hercules, Fox's Dawn of the Planet of the Apes took a sharper than expected fall this weekend with an estimated third place take of $16.40 million. The critically acclaimed 3D sci-fi action sequel was down 55 percent from last weekend. Despite this weekend's hold, Dawn of the Planet of the Apes continues to exceed expectations with a 17-day gross of $172.09 million. That places the film an impressive 29 percent ahead of the $133.58 million 17-day take of 2011's Rise of the Planet of the Apes (which fell 42 percent in its third weekend to gross $16.12 million).

Universal's The Purge: Anarchy fell a sharp 67 percent in its second weekend to land in fourth with an estimated $9.9 million. On the positive side of things, the horror sequel held up better in its second weekend than last year's The Purge did when it declined a harsh 76 percent in its second weekend to gross $8.32 million. With a healthy ten-day take of $51.28 million, The Purge: Anarchy is now running just 1 percent behind the $51.96 million ten-day take of The Purge.

Planes: Fire and Rescue rounded out the weekend's top five with an estimated $9.3 million. The modestly budgeted computer animated sequel from Disney was down a significant 47 percent from last weekend. Planes: Fire and Rescue has grossed $35.12 million in ten days. That places the film 22.5 percent behind the $45.34 million ten-day take of last year's Planes (which fell 40 percent in its second weekend to gross $13.39 million).

And So It Goes debuted in eighth place with an estimated $4.55 million. The Clarius Entertainment release starring Michael Douglas and Diane Keaton opened in line with its modest pre-release expectations. The opening weekend figure for And So It Goes was in the same ballpark as the $3.75 million debut of Clarius' Legends of Oz: Dorothy's Return back in May. And So It Goes took in $1.36 million on Friday, increased 39 percent on Saturday to take in $1.89 million and is estimated to decline 31 percent on Sunday to gross $1.30 million. That gives the film an estimated opening weekend to Friday ratio of 3.34 to 1. And So It Goes received a B+ rating on CinemaScore.

On the limited front, Roadside's A Most Wanted Man debuted in tenth place with an estimated $2.72 million. The critically acclaimed thriller starring the late Philip Seymour Hoffman earned a healthy per-location average of $7,527 from 361 locations for the frame.

Open Road's The Fluffy Movie was off to a lackluster start with an estimated $1.31 million from 432 locations. That gave the comedy concert film starring Gabriel Iglesias a modest per-location average of $3,042 for the frame.

Studio Weekend Estimates (Domestic) Fri, Feb. 28 - Sun, Mar. 2

Wide (1000+)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Non-Stop (2014)$30,019,000--3,090--$9,715$30,019,0001Universal
2Son of God$26,500,000--3,260--$8,129$26,500,0001Fox
3The LEGO Movie$21,015,000-33%3,770-120$5,574$209,325,0844Warner Bros.
4The Monuments Men$5,000,000-37%3,002-62$1,666$65,692,9734Sony / Columbia
53 Days to Kill$4,900,000-60%2,8720$1,706$20,700,8832Relativity Media
6RoboCop (2014)$4,500,000-54%2,885-487$1,560$51,211,4443Sony / Columbia
7Pompeii$4,300,000-58%2,6580$1,618$17,735,6842Sony / TriStar
8Frozen (2013)$3,611,000-18%1,746-145$2,068$388,736,14315Disney
9About Last Night$3,400,000-55%1,804-449$1,885$43,751,3483Sony / Screen Gems
10Ride Along$3,065,000-34%1,869-317$1,640$127,188,4007Universal
11Endless Love (2014)$1,658,000-58%1,874-1022$885$22,320,8303Universal
12Anchorman 2: The Legend Continues$1,335,000--1,317--$1,014$126,503,00011Paramount
13Philomena$1,224,0002%1,09793$1,116$34,628,66815Weinstein Company
14Lone Survivor$1,042,000-47%1,017-499$1,025$123,356,96610Universal

Limited (100 — 999)

#TitleweekendLocationsAvg.TotalWks.Dist.
1American Hustle$1,930,00011%94542$2,042$146,718,43012Sony / Columbia
2The Wind Rises$1,604,000411%496475$3,234$2,182,5932Disney
3The Wolf of Wall Street$1,230,000-6%505-122$2,436$114,579,05210Paramount
412 Years a Slave$900,00072%41162$2,190$50,260,36520Fox Searchlight
5Gravity$875,0003%340-8$2,574$270,464,53122Warner Bros.
6The Nut Job$642,000-40%752-483$854$60,772,6447Open Road
7That Awkward Moment$575,000-58%608-600$946$25,097,8735Focus
8Repentance$530,000--152--$3,487$530,0001Lionsgate / Codeblack Films
9Stalingrad (2014)$500,000--308--$1,623$500,0001Sony / Columbia
10Her (2013)$431,0005%2500$1,724$24,604,29511Warner Bros.
11Dallas Buyers Club$427,00044%21641$1,977$25,317,93318Focus
12Nebraska$405,000-6%28979$1,401$17,133,20816Paramount Vantage
13Jack Ryan: Shadow Recruit$280,000-66%367-440$763$49,870,7767Paramount
14August: Osage County$246,000-38%346-179$711$37,073,05110Weinstein Company
15Winter's Tale$245,000-89%705-2260$348$12,315,1503Warner Bros.
16The Hobbit: The Desolation of Smaug$204,000-30%215-51$949$256,952,11212Warner Bros. / New Line
17The Hunger Games: Catching Fire$195,000-39%198-42$985$423,914,42415Lionsgate
18Gloria (2014)$166,400-29%103-7$1,616$1,610,4576Roadside Attractions
19I, Frankenstein$120,000-22%169-48$710$18,838,2026Lionsgate
20In Secret$46,200-83%109-157$424$423,7542Roadside Attractions
21Labor Day (2013)$46,000-80%107-311$430$13,248,7465Paramount
22Vampire Academy$39,000-85%111-425$351$7,724,4454Weinstein Company

Platform (1 — 99)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Tim's Vermeer$145,96669%5331$2,754$507,9965Sony Pictures Classics
2The Great Beauty$97,93819%48-2$2,040$2,228,04716Janus Films
3The Legend Of Hercules$70,000-31%89-21$787$18,754,8278Lionsgate / Summit
4The Lunchbox$51,325--3--$17,108$51,3251Sony Pictures Classics
5The Past$50,757-38%66-9$769$1,225,00111Sony Pictures Classics
6Beijing Love Story$42,000-55%11-1$3,818$387,6233China Lion Film
7The Bag Man$28,449--2--$14,225$28,4491Cinedigm
8Ernest & Celestine$15,611--1--$15,611$15,6111GKIDS
9Fatal Assistance$3,000--1--$3,000$3,0001Velvet Films
10In Bloom$1,056-46%21$528$32,4148Big World Pictures