Universal's Lucy took in $3.23 million on Thursday to lead the daily box office for a seventh consecutive and final day. The modestly budgeted sci-fi action film starring Scarlett Johansson did fall a significant 14 percent from Wednesday, as the film clearly took a hit from the strong Thursday evening launch of Disney's Guardians of the Galaxy. Lucy was the week's top film with a stronger than expected seven-day start of $61.29 million. While Lucy is showing early signs of front-loading thus far, the film's holding power won't be as important given the strength of its opening week performance.
Hercules held steady in second place with $2.12 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM was down a sharp 19 percent from Wednesday. Clearly Hercules also took a big hit on Thursday from the arrival of Guardians of the Galaxy in the marketplace. While it didn't light the box office on fire this week, Hercules did exceed its relatively modest expectations with a seven-day start of $41.65 million. That placed the film in second for the week.
Fox's Dawn of the Planet of the Apes took in $1.61 million to remain in third. The 3D sci-fi action sequel fell 13 percent from Wednesday and 51 percent from last Thursday. Despite strong word of mouth, Dawn of the Planet of the Apes clearly took a hit this week from the stronger than expected performances of Lucy and Hercules. Dawn of the Planet of the Apes placed in third for the week with $24.94 million. That was down 53 percent from the previous frame and brings the film's three-week total to a strong $180.63 million.
Planes: Fire and Rescue claimed fourth place with $1.31 milllion. The modestly budgeted computer animated sequel from Disney was down only 4 percent from Wednesday, which represented the day's strongest daily percentage hold among wide releases. The film was down 35 percent from last Thursday. Planes: Fire and Rescue placed in fifth for the week with $15.35 million. That was down 40.5 percent from last week and brings the film's two-week total to $41.17 million.
Universal's The Purge: Anarchy rounded out the day's unchanged top five with $1.13 million. The low budget horror sequel fell 9 percent from Wednesday and a respectable 47 percent from last Thursday. The Purge: Anarchy claimed fourth place this week with $16.03 million. That was down 61 percent from the film's opening week performance and brings the film's two-week total to a very solid $57.41 million.
|Date||Day||Day no.||Top 10 Gross||LW%||Total Daily Gross||Top movie of the day|
|Jul 10||Thu||191||$13,244,537||-56%||$15,269,604||Transformers: Age of Extinction|
|Jul 09||Wed||190||$13,920,000||-48%||$15,968,603||Transformers: Age of Extinction|
|Jul 04||Fri||185||$33,498,583||-48%||$37,913,006||Transformers: Age of Extinction|
|Jul 07||Mon||188||$15,959,089||-25%||$17,995,188||Transformers: Age of Extinction|
|Jul 06||Sun||187||$35,421,549||-24%||$39,914,587||Transformers: Age of Extinction|
|Jul 05||Sat||186||$46,425,414||-23%||$52,341,800||Transformers: Age of Extinction|
|Jul 08||Tue||189||$18,554,711||-15%||$20,885,785||Transformers: Age of Extinction|
|Jul 22||Tue||203||$18,210,044||-14%||$20,703,500||Dawn of The Planet of The Apes|
|Jul 21||Mon||202||$15,140,097||-10%||$17,208,534||Dawn of The Planet of The Apes|
|Jul 23||Wed||204||$14,620,541||-7%||$16,907,148||Dawn of The Planet of The Apes|
|Jul 24||Thu||205||$12,605,677||-4%||$14,667,274||Dawn of The Planet of The Apes|
|Jul 18||Fri||199||$45,048,634||-4%||$49,465,760||The Purge: Anarchy|
|Jul 20||Sun||201||$35,872,742||-3%||$40,211,593||Dawn of The Planet of The Apes|
|Jul 17||Thu||198||$13,073,435||-1%||$14,872,336||Dawn of The Planet of The Apes|
|Jul 19||Sat||200||$49,629,195||-1%||$56,056,470||Dawn of The Planet of The Apes|
|Jul 13||Sun||194||$36,947,019||4%||$40,880,252||Dawn of The Planet of The Apes|
|Jul 01||Tue||182||$21,751,961||6%||$22,731,905||Transformers: Age of Extinction|
|Jul 14||Mon||195||$16,898,549||6%||$18,902,656||Dawn of The Planet of The Apes|
|Jul 12||Sat||193||$50,185,210||8%||$56,114,075||Dawn of The Planet of The Apes|
|Jul 16||Wed||197||$15,749,629||13%||$17,865,330||Dawn of The Planet of The Apes|
|Jul 15||Tue||196||$21,196,218||14%||$23,627,030||Dawn of The Planet of The Apes|
|Jul 11||Fri||192||$46,710,965||39%||$51,067,184||Dawn of The Planet of The Apes|
|Jul 02||Wed||183||$26,989,870||63%||$29,658,911||Transformers: Age of Extinction|
|Jul 03||Thu||184||$29,853,611||109%||$33,256,600||Transformers: Age of Extinction|