Grosses
'Star Trek Into Darkness' Falls Short Of Expectations; 'Iron Man 3' and 'Gatsby' Hold Up WellMay 18, 2013 04:43 AM
Despite posting strong early numbers on Friday, Star Trek Into Darkness has cooled down. The sci-fi extravaganza is now on pace for $68 million from Friday-Sunday after tallying $22 million on Friday. That will put its 4-day total at $81.5 million. Even Paramount was expecting $100 million in four days. Negative word of mouth doesn't seem to be the culprit. Into Darkness is creating plenty of buzz on Facebook and Twitter, and it boasts an "A" from CinemaScore. The impact of Iron Man 3's monster debut combined with the impending release of The Hangover Part III and Fast & Furious 6 could be to blame. 2009's Star Trek made $82.7 million during its first four full days of release, or approximately $87.5 million when adjusting for inflation.
Iron Man 3 wasn't hurt by Into Darkness as much as it could have been. The Disney release fell 50 percent during its sophomore frame. Everything from this point on is icing on the cake for Iron Man 3 now that it has hit $1 billion globally.
Being sandwiched in between Iron Man 3 and Star Trek Into Darkness would be daunting for any film, but The Great Gatsby is holding up reasonably well in the face of it. The period flick is on pace to drop 54 percent during its sophomore frame. Gatsby will hit $100 million in North America by next weekend, and its overseas rollout is just beginning. WB's gamble seems to be paying off.
Daily domestic gross
| Date | Day | Day no. | Top 10 Gross | LW% | Total Daily Gross | Top movie of the day |
|---|---|---|---|---|---|---|
| May 01 | Wed | 121 | $5,213,086 | -15% | $6,080,468 | Pain and Gain |
| May 02 | Thu | 122 | $4,589,496 | -19% | $5,382,574 | Pain and Gain |
| May 03 | Fri | 123 | $79,103,004 | 229% | $81,070,261 | Iron Man 3 |
| May 04 | Sat | 124 | $77,551,831 | 135% | $80,545,053 | Iron Man 3 |
| May 05 | Sun | 125 | $51,833,689 | 147% | $53,643,650 | Iron Man 3 |
| May 06 | Mon | 126 | $13,916,636 | 126% | $14,495,672 | Iron Man 3 |
| May 07 | Tue | 127 | $14,616,350 | 103% | $15,269,630 | Iron Man 3 |
| May 08 | Wed | 128 | $10,858,039 | 108% | $11,433,588 | Iron Man 3 |
| May 09 | Thu | 129 | $10,391,979 | 126% | $10,995,032 | Iron Man 3 |
| May 10 | Fri | 130 | $45,987,536 | -42% | $47,494,482 | Iron Man 3 |
| May 11 | Sat | 131 | $61,505,248 | -21% | $64,013,576 | Iron Man 3 |
| May 12 | Sun | 132 | $43,149,674 | -17% | $44,892,874 | Iron Man 3 |
| May 13 | Mon | 133 | $11,121,166 | -20% | $11,594,841 | Iron Man 3 |
| May 14 | Tue | 134 | $12,730,404 | -13% | $13,272,711 | Iron Man 3 |
| May 15 | Wed | 135 | $9,840,529 | -9% | $10,290,884 | The Great Gatsby (2013) |
| May 16 | Thu | 136 | $21,811,602 | 110% | $22,257,545 | Star Trek Into Darkness |
