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Weekend Forecast: 'Planes: Fire And Rescue', 'The Purge: Anarchy', & 'Sex Tape'
on July 16, 2014 Jul18

The weekend of July 18 sees the wide release of three new films.

Planes: Fire and Rescue

PROS:

- The first film was a surprise hit for Disney, taking in over $90 million domestically.
- Based on the Cars brand, kids are still very into the franchise as a whole.
- The lack of any breakout animations this summer could create some extra demand for this.

CONS:

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Weekend Forecast

TitleWeekend GrossCHG LW%
Dawn of The Planet of The Apes$34,500,000-52%
The Purge: Anarchy$28,000,000--
Sex Tape$23,000,000--
Planes: Fire and Rescue$20,000,000--
Transformers: Age of Extinction$7,700,000-53%
Tammy$7,200,000-43%
22 Jump Street$4,100,000-37%
How to Train Your Dragon 2$3,900,000-36%
Earth to Echo$3,400,000-38%
Maleficent$2,900,000-31%