Qube Xi 4K IMB Spurred by Demand for Boothless Designs
June 30, 2011
AMSTERDAM -- Qube Cinema has seen significant interest in the new Qube Xi 4K Integrated Media Block. Along with true 4K capabilities, the Qube IMB allows for innovative new theatre layouts, including boothless projection designs.
Escape Cinemas recently launched a luxurious new 8-screen booth-less multiplex in Chennai, India and placed an order for the Qube Xi IMB to upgrade their screens to 4K. Numerous chains planning new construction or renovations have also committed to boothless designs thanks to to the flexibility and space efficiencies this offers.
"Escape Cinemas promises a premiere experience to its customers and our philosophy has always been to spare no expense in making sure they get that," said Kiran Reddy, managing director at Escape Cinemas. "The Qube Xi Integrated Media Block excites us greatly because of its support for 4K and high frame-rate 3D. All of our screens will shortly be upgraded to 4K and we will adopt high frame-rate 3D as soon as that is available."
Growth in Europe
Qube technologies continues to garner interest in European markets, with Qube Cinema and Arts Alliance Media recently agreeing to work as partners in the UK and Ireland. Qube also expects to conclude its verbal agreement to be included as a server supplier within days.
Rich Phillips, VP of engineering for AAM said: "We have been following Qube's progress closely and testing their technology for some time. Qube is an industry innovator and we are excited about their next generation technologies and the benefits that they can bring to our clients."
Qube Xi 4K IMB
The new Qube Xi 4K will work with any digital projection system that supports an Integrated Media Block. Rather than using a PCI Express extension cable, the Qube Xi 4K is Ethernet-based, ensuring that there are no limitations of distance between the projector and the server, as well as eliminating any potential shielding problems.
"The Qube Xi 4K opens up a whole new world of possibilities for theater design," said Nigel Dennis, director of sales and marketing for Qube Cinema in Europe. Attractive, space-saving boothless projection is now a practical possibility, as is the option of using secure centralized storage locations."
The Qube Xi 4K IMB support HD, 2K, 4K and stereoscopic 3D content in a wide variety of DCI-compliant formats.
Qube at CineEurope
Visitors to CineEurope can see the new Qube Xi 4K IMB, as well as the Qube XP-D Series 2 digital cinema server, at the Qube Cinema, booth #400, June 28-30 at the RAI convention center in Amsterdam.
See Qube at CineEurope 2011, Booth #400
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