Cineplex Entertainment to Add 100 RealD 3D Systems

Toronto, ON -- Cineplex Entertainment ("Cineplex") and RealD Inc. (NYSE: RLD) today announced that Cineplex will add 100 additional RealD 3D systems to its circuit. Upon completion of the installation, approximately 40% of the Cineplex circuit will be 3D capable. The installation of these RealD 3D systems is scheduled to be completed by June 30th of this year.

"3D movies continue to be very popular with our guests. With more 3D content being released each year, this installation will ensure that we have enough 3D capable systems to satisfy all of our guests and ensure that multiple 3D movies can play in the theatre at the same time," said Ellis Jacob, President and CEO, Cineplex Entertainment. "Cineplex is committed to using technology to ensure that our guests can have the best entertainment experience possible when they visit our theatres."

"Many of the highest profile films this year and beyond are being released in 3D and these additional installations will help assure that movie-goers visiting Cineplex locations will be able to see these highly anticipated movies in fully immersive RealD 3D," said Joseph Peixoto, President, Worldwide Cinema at RealD. "We commend Cineplex for their commitment to giving movie-goers a premium entertainment experience including leveraging RealD's technology advantage to deliver a bright, crisp and clear 3D image on screens of all sizes."

As of December 31, 2011, Cineplex had approximately 400 RealD 3D systems installed across its circuit.