CineAsia 2012: Fox Exec Touts 'Life of Pi' Success, Unveils New Animated Footage
December 10, 2012
Sunder Kimatrai, 20th Century Fox International's senior vice president, Asia Pacific, broke the ice with the first studio presentation of CineAsia 2012.
Kimatrai began with praise for Life of Pi. Ang Lee's stirring drama has grossed $106 million from 11 Asia Pacific markets. China leads with a staggering $68.2 million, followed by India with $10.4 million. "They weren't kidding when they called this the next Avatar," Kimatrai quipped. The VP pleaded for convention attendees to keep the film on screens as long as they can. "I think we're just getting started," Kimatrai boasted.
The rest of 20th Century Fox's presentation consisted of trailers and extended clips for new films. The reel kicked off with an introduction from Hugh Jackman. The Croods and Epic were featured prominently, and the new footage looks stunning. Kimatrai also touted films that he had no footage for: The Internship with Vince Vaughn and Owen Wilson, The Wolverine, Percy Jackson and the Sea Monters, The Secret Life of Walter Mitty with Ben Stiller and Runner Runner, a drama about the world of online poker with Ben Affleck and Justin Timberlake. Of those, The Wolverine and Percy Jackson should post the strongest Asia Pacific numbers.
A trailer for The Sessions received an enthusiastic response from the mostly Asian crowd. Unfortunately, Kimatrai bemoaned, censorship issues will prevent the film from opening in many Asia Pacific markets.
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