IN-CINEMA ADVERTISING GIANT SCREENVISION ADDS TELEVISION VETERANS TO ITS SALES AND MARKETING TEAM UNDERSCORING THE POWERFUL TV AND IN-CINEMA AD COMBO
February 20, 2013
New York, N.Y. -- Jim Tricarico, Screenvision's recently appointed Chief Revenue Officer, along with John McCauley, Senior Vice President, Marketing, are continuing to augment their sales and marketing teams with the addition of four new executives to their advertising sales and marketing teams.
Fresh from a long stint at Nickelodeon, the latest successful stop in his three-decade career in media sales and management, Tricarico today announces a pair of key staff additions, led by longtime MTV sales veteran Katy Loria joining as Senior Vice President, National Sales and Lisa O'Keefe as Account Executive. McCauley has added former Turner Broadcast veteran Matt Arden aboard as Vice President, Creative Director as well as Time Warner and Current TV veteran Darren Finnie as Vice President, Ad Sales Marketing.
"There is no doubt that there are powerful benefits of combining television ad buys with cinema advertising. Screenvision has significant opportunities to enhance these benefits," begins Tricarico. "To help clients capitalize on this opportunity, we've brought aboard what we think is a true powerhouse of senior level advertising sales, marketing and creative talent to the organization. We think our new team can get the biggest agencies and brands to understand the many benefits of combining in-cinema with their broadcast buys, so it becomes a requisite of any comprehensive video-centric media plan."
Screenvision's new Senior Vice President Katy Loria comes to Screenvision with nearly twenty years of experience in media sales, with eighteen spent at Viacom Networks. Most recently she served as Senior Vice President of Digital Sales and Marketing for Nickelodeon where she headed the digital advertising sales efforts for Nick's suite of sites, including Nick.com and NickJr.com. Loria previously served as Vice President of TV Ad Sales and Marketing, where she reported into Tricarico, and her consultative sales team developed media and marketing solutions for dozens of blue chip advertisers. Also coming on board as Account Executive is Lisa O'Keefe, formerly of Viacom, another veteran of Tricarico's team, where she spent eleven years in sales roles at MTV and Nickelodeon.
McCauley will bolster Screenvision marketing efforts with additions of Finnie and Arden. Darren Finnie joins the company as the Vice President, Ad Sales and Marketing, whose prior experience includes Turner Broadcast, Current TV, Time Warner and CNBC. Matt Arden joins as Vice President, Creative Director, whose prior experience includes eleven years at Turner Broadcast in a number of creative roles, with Turner Sports and Turner Entertainment creating on-air and digital solutions for advertisers. Since 2011, Arden has been with Maggie Vision Productions working on creative for ESPN, including The ESPYs and NFL Honors.
McCauley added, "With the enthusiasm and momentum to include cinema as part of the overall video ad mix, Darren and Matt are welcome additions as we not only generate excitement amongst brands and agencies for Screenvision, but generate compelling and creative marketing solutions."
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