NCM and DCIP celebrate the ultimate integration – a CinemaCon Las Vegas wedding!

April 18, 2013

Geoff Rod, Director of Engineering with National CineMedia (NCM), and Beth Ross, Project Manager - Operations with DCIP, were married in Las Vegas on Wednesday night, April 17th. Both companies approved of the merger.

The couple, who met 7 years ago while working together in NCM's Denver headquarters, were inspired yesterday to speed up the integration between NCM and DCIP in the ultimate CinemaCon deal. Following in the footsteps of film industry legends such as Betty Grable, Judy Garland and Mickey Rooney, Geoff and Beth said "I Do" at the Little Church of the West wedding chapel surrounded by industry friends and co-workers. Michael Archer, Vice President of Digital Cinema with Doremi Labs, gave the bride away. Proving that this was indeed a match made in movie heaven, the party limo that arrived at Caesar's Palace to take the wedding party to the church was called "The Dark Knight," named after the Warner Bros. Pictures film.

Geoff and Beth's "full integration" is all according to plan - their companies expect that by the end of 2013 approximately 85% of NCM's digital screens and over 95% of NCM LLC's founding member (AMC, Cinemark and Regal Entertainment Group) digital screens will be equipped with the new digital cinema equipment through DCIP.

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