Cinemark First to Install Barco’s Laser Projector in North America and Raise the Bar on Image Quality
March 24, 2014
Barco, the worldwide market share leader in digital cinema projection, becomes the first manufacturer to commercialize its laser projector with the purchase by long-time customer Cinemark.
As exhibitors strive to offer patrons a one-of-a-kind cinema experience that can't be replicated in home theaters, image quality is a high priority as a key differentiator among these experiences. Barco's new laser projector represents a giant leap forward in image quality due to its superior brightness level for 3D movies, exceptional image quality and color performance.
Higher image quality heightens the immersive experience
One of the world's largest theater chains and a pioneer in implementing the latest digital cinema technologies, Cinemark prides itself on being at the cutting-edge of movie exhibition, offering patrons a unique and immersive entertainment experience. Last summer, Cinemark selected Barco's Auro 11.1 immersive sound format for 150+ XD theaters. Now, with high frame rates and 3D currently at the forefront of premium cinema's evolution, the exhibitor wanted to acquire a projector that could deliver the ideal combination of extreme color accuracy, sharpness and illumination to present movies with crystal clear image quality.
"With each new generation of cinema technology, Barco has continually raised the bar - first in image quality with their DLP Cinema® projectors, followed by its acoustically perfect immersive sound, and now with laser-illumination for 3D movie presentation," comments Damian Wardle, Senior Vice President of Global Theatres Technology & Presentation at Cinemark. "Their keen approach to innovation is why we have partnered with Barco in our quest to deliver the most exciting cinema moments to our patrons all over the world."
Designed for efficiency and economics
The Barco Laser3D system launched this month is the first of its type capable of showing 4K content at 60 fps and 3D movies in 4K resolution at a stunning 60,000 lumens brightness. Because of its completely integrated design, all the lasers are housed within the projector itself (as opposed to having lasers outside of the projector and "piped in"), which increases the optical efficiency and performance of the system. Barco's laser projector is also unique in its ability to minimize speckle - even on a silver screen - eliminating the need for a mechanical screen-vibrating system to achieve the desired image quality. The projector also features Barco's well-known modularity, which will ultimately allow for convenient retrofits of laser light engines to replace legacy illumination technology.
Following the Cinemark deployment, Barco will be installing its laser projectors in the US and China during Q2, and throughout Q4 2014 for the rest of the world.
Partners in innovation
"Cinemark has been with us every step of the way as we've continuously innovated solutions to elevate the moviegoing experience, providing proof of our technologies as well as valuable insights into the user experience," comments Patrick Lee, Vice President Digital Cinema for Barco North America. "Their adoption of our Barco Laser3D projection will further enhance their stellar reputation for top-notch cinema entertainment."
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