The Vault
What's Popping? - Hollywood Goes Green
by Amy Nicholson - Christian Toto
Tags: Ecoselect , Oceans , Popcorn , going green
WHAT’S POPPING? Landmark’s quest for a greener popcorn bag by Amy Nicholson “I t actually wasn’t much of a tough decision,” says Damien Farley, head of concessions for Landmark Theaters, on the chain’s recent switch to eco-friendly bags. They had standards: biodegradable, natural water-bas...
download PDF
Hollywood Goes Green - It's Pretty Easy Being Green
by Christian Toto - S. Matthew Bauer
Tags: Avatar , Oceans , Spitfire Strategies , going green
GO GREEN > HOLLYWOOD GOES GREEN threatened by pollution and over-fi shing. That same day, Avatar hit DVD and Blu-ray shelves. Despite the dazzling CGI effects, the environmental messages within the movie can’t be missed. The peaceful citizens of Na’vi protect their planet from aggressive earth...
