'Divergent' explodes onto the scene

Add Comment on March 24, 2014 by Alex Edghill

Top 15 Films - Friday March 21st - Sunday March 23rd

Date Movie Total 3/21/14 Divergent 700,977 4/04/14 Captain America: The Winter Soldier 53,471 3/21/14 Muppets Most Wanted 45,933 6/06/14 The Fault In Our Stars 33,013 3/14/14 Need For Speed 18,271 12/20/13 American Hustle 17,485 3/28/14

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Thursday Morning Update: Divergent continued to roll on Wednesday as it cracked the 100,000 tweet mark for the first time on the week, rising 33% from Tuesday's 75,277 tweets. By comparison, The Hunger Games had 45,896 tweets its Wednesday before release, Catching Fire had 51,273, and Endless Love had 39,883. This is a very strong start for the franchise and it should be able to take this buzz towards a stellar $66 million opening weekend. With a reported budget of $80 million this will ensure that the film will turn a handsome profit and spawn numerous sequels.

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Top 15 Films - Friday March 14th - Sunday March 16th


Date Movie Total 3/21/14 Divergent 103,547 11/27/13 Frozen (2013) 53,070 4/04/14 Captain America: The Winter Soldier 50,893 3/14/14 Need For Speed 43,166 6/06/14 The Fault In Our Stars 30,205 12/25/13 The Wolf Of Wall Street 24,708 3/07/14 300: Rise of An Empire 22,092 2/07/14 The LEGO Movie 21,239 3/07/14 Mr.

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Thursday Morning Update: Need For Speed had a hefty 86% bump to 8,323 tweets on Wednesday, up from Tuesday's 3,940. The film should appeal primarily to males of the younger persuasion, and as such seeing these hefty numbers on Twitter is a very promising sign. It has been sluggish early in the week but the big jump on Wednesday and solid early returns on Thursday so far point to an opening of $23 million.

Tyler Perry's Single Moms Club had 5,871 tweets on Wednesday, down 19% from Tuesday's 7,211 tweets. By comparison, Tyler Perry's A Madea Christmas had 4,030 tweets its Wednesday before release.

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Top 15 Films - Friday March 7th - Sunday March 9th


Date Movie Total 11/27/13 Frozen (2013) 73,129 3/21/14 Divergent 72,043 3/07/14 300: Rise of An Empire 68,953 3/07/14 Mr. Peabody & Sherman 27,319 4/04/14 Captain America: The Winter Soldier 25,762 2/07/14 The LEGO Movie 24,596 6/06/14 <...

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Wednesday Morning Update: 300: Rise Of An Empire struggled on Tuesday as it dropped 23% to 5,022 tweets, down from 6,509 tweets on Monday. Such a drop in a release week absent of any huge waning news like a late red band trailer, or viral campaign or something is never a good sign. Perhaps even more worrying is that the family friendly Peabody And Sherman has caught up to it despite a large part of their audience being non-Twitter users. I'm beginning to smell a disappointment in the making.

Mr. Peabody And Sherman had a decent bump to 4,950 tweets on Tuesday, up 21% from Monday's 4,081 tweets. By comparison, The LEGO Movie had 14,586 tweets its Tuesday before release.

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Top 15 Films in release - Friday February 28th - Sunday March 2nd


Date Movie Total 11/27/13 Frozen (2013) 89,170 4/04/14 Captain America: The Winter Soldier 87,121 12/25/13 The Wolf Of Wall Street 57,522 12/20/13 American Hustle 55,500 3/21/14 Divergent 51,192 2/07/14 The LEGO Movie 50,233 ...

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