Wednesday Morning Update: Brave saw a modest bump in traffic on Tuesday of 7.1% as it finished the day with 5,671 tweets and 5.34% market share, up from 5,295 tweets and 5.79% market share on Monday. By comparison, Cars 2 had 6,235 tweets its Tuesday before release, Madagascar 3 had 5,893 and Toy Story 3 had 12,288. Cars 2 also had a soft Monday to Tuesday increase as is the case with many animated film, no big worry there, especially considering its on course for over 22,000 tweets on the week. $60 million seems to be well within its reach at this point.
Abraham Lincoln: Vampire Hunter dipped 1% on Tuesday to 3,138 tweets and 2.95% market share, down from 3,182 tweets and 3.48% market share on Monday. By comparison, Jonah Hex had 1,221 tweets its Tuesday before release, while Priest had 1,012. The slight dip is more worrying here than the slim increase for Brave since this its core audience are very Twitter friendly and it is going to rely more on online buzz than either of its two competitors this week. Still, the fact that its tripling my two comparisons is a good sign that its not going to be the next Jonah Hex (i.e embarrassing studio debacle). Mid teens seems likely with some possible upside.
Seeking A Friend For The End Of The World was the biggest gainer amongst the new openers on Tuesday as it rose 88% to 1,512 tweets and 1.42% market share, up from 805 tweets and 0.88% market share on Monday. By comparison, One Day had 366 tweets on its Tuesday before release and Crazy Stupid Love had 3,325. I think its ratio is going to end up closer to Crazy Stupid than One Day thanks to Steve Carell's name which is going to put a big limiter on its opening week potential. Upper single digits might be the best it could hope for.
Top 10 Upcoming Movies for Tuesday June 19th
|1||The Twilight Saga: Breaking Dawn - Part 2||16,295|
|2||The Dark Knight Rises||15,592|
|8||Abraham Lincoln: Vampire Hunter||3,138|
|9||The Amazing Spider-Man||2,048|
|10||Seeking a Friend for the End of the World||1,512|
Check back on Thursday to see the weekend predictions and Wednesday numbers analysis. Follow @AlexBOXOFFICE on Twitter for additional updates.
Please check the methodology page for information about our Twitter project or here for historic data.