Brave started its run with an impressive $24.52 million on Friday to lead all films. This was just above my predicted $21 million as its ratio of 924 was a ways below my comparisons (Cars 2, Toy Story 3 and Madagascar 3) as expected since the film was not a sequel. This marks Pixar's 13th straight number 1 opening and with a clear avenue to kidlets until Ice Age: Continental Drift on July 13th its going to have some easy pickings over the next few weeks with family audiences. Look for it to end with $66.2 million on the full weekend, the fourth largest debut on the year after The Avengers, The Hunger Games and Dr Seuss' The Lorax.
Abraham Lincoln: Vampire Hunter began with $6.3 million on Friday, resulting in a ratio of 2,042 from its 12,862 tweets on the week. This was slightly better than my prediction of $5.5 million but still a disappointing opening overall considering its budget was $69 million plus prints and advertising. No it won't be a disaster on par with Jonah Hex ($10 million at the box office versus $47 million budget plus prints and advertising) but it will still leave a bruise for Fox. Some ideas, no matter how good, are better left as a novel is what execs over there are probably thinking.
Lastly, Seeking A Friend For The End Of The World started slowly with just $1.29 million from its 1,625 theaters. This was a ways below my predicted $3 million as its ratio of 3,625 was much high than I had pictured. Tiny theater counts tend to blow up ratios but I clearly misread this one. $3.5 million is likely all it can hope for on the weekend but with a budget of just $10 million it might actually turn a profit for Focus.
Check back Tuesday for early week analysis of the new openers: Ted, Tyler Perry's Madea's Witness Protection, Magic Mike and People Like Us. Follow @AlexBOXOFFICE on Twitter for additional updates.
|6/15/12||That's My Boy||9,756||3,030||$4.60||2,121|
|6/15/12||Rock of Ages||22,279||3,470||$5.35||4,164|