Top 20 tweets for all upcoming wide releases in the past week
Date
Movie
Tweets
Rank
Pos:Neg
Peak
Change
9/21/12
House At The End Of The Street
29,717
1 (+4)
6:1
1
154.47%
10/05/12
Pitch Perfect
18,216
2 (+8)
14:1
2
254.53%
11/16/12
The Twilight Saga: Breaking Dawn - Part 2
17,604
3 (-1)
9:1
1
-5.67%
9/14/12
Finding Nemo 3D
17,484
4 (+2)
7:1
3
56.75%
10/19/12
Paranormal Activity 4
10,128
5 (+2)
4:1
1
12.88%
5/24/13
The Hangover Part III
7,589
6 (+2)
3:1
3
9.43%
6/28/13
Kick-Ass 2
7,544
7 (+6)
13:1
7
60.99%
9/21/12
Trouble With The Curve
6,286
8 (+21)
16:1
8
277.08%
11/08/13
Thor: The Dark World
5,996
9 (-5)
11:1
3
-56.47%
11/22/13
The Hunger Games: Catching Fire
4,737
10 (-1)
7:1
7
-29.08%
12/14/12
The Hobbit: An Unexpected Journey
4,729
11 (+5)
7:1
6
40.12%
8/09/13
Robocop (2013)
4,702
12 (+5)
3:1
4
72.23%
9/21/12
Dredd 3D
4,596
13 (-2)
5:1
11
-7.95%
9/14/12
Resident Evil: Retribution
4,476
14 (-2)
10:1
6
-10.28%
10/05/12
Sinister
4,270
15 (+10)
3:1
11
110.14%
11/09/12
Skyfall
4,192
16 (+3)
28:1
1
65.50%
9/21/12
End Of Watch
3,976
17 (+6)
24:1
17
86.75%
10/05/12
Taken 2
3,416
18 (-)
12:1
4
34.54%
9/28/12
Looper
3,306
19 (+11)
13:1
11
100.85%
9/28/12
Hotel Transylvania
2,760
20 (+33)
12:1
10
284.40%
Events of note boosting traffic
Once again it was a super slow week, perhaps the slowest on the year in terms of news boosting totals. Not a single film in the top 20 even copped a 300% growth which is a first since I switched to this format early in the year. The biggest excitement on the week was the Republican National Convention coverage where "Pitch Perfect" is evidentially a cliché of epic proportions for news outlets as it boosted the film to the biggest percentage gain in the top 20.
A few extra clips and TV spot for films opening in the next month gave them decent increases (Trouble With The Curve, Hotel Transylvania and House At The End Of The Street mainly) but other than that it is a hugely boring week. I should point out that Hansel And Gretel: Witch Hunters dropped their first trailer yesterday but it wasn't enough to get it in the top 20 upcoming films (it was 22nd). The 2,351 tweets it managed to grab was hardly eye-popping, especially considering the fanboy friendly genre, I now see why it was shelved for so long!
One last point is that the fact that only 2 films opening in the next month are in the top 10 in buzz is somewhat worrying for September's potential. Always room to improve but especially given the low overall levels and the increase of use of Twitter it would appear as though the box office is going to be in for some rough times in the immediate future unless the distributors kick it into high gear marketing-wise.
The next four weeks:
| Date | Movie | Tweets | Rank | Pos:Neg | Peak | Change |
| 9/07/12 | The Words | 995 | 41 (+14) | 18:1 | 41 | 54.98% |
| 9/14/12 | Finding Nemo 3D | 17,484 | 4 (+2) | 7:1 | 3 | 56.75% |
| 9/14/12 | Resident Evil: Retribution | 4,476 | 14 (-2) | 10:1 | 6 | -10.28% |
| 9/21/12 | Dredd 3D | 4,596 | 13 (-2) | 5:1 | 11 | -7.95% |
| 9/21/12 | End Of Watch | 3,976 | 17 (+6) | 24:1 | 17 | 86.75% |
| 9/21/12 | House At The End Of The Street | 29,717 | 1 (+4) | 6:1 | 1 | 154.47% |
| 9/21/12 | Trouble With The Curve | 6,286 | 8 (+21) | 16:1 | 8 | 277.08% |
| 9/28/12 | Hotel Transylvania | 2,760 | 20 (+33) | 12:1 | 10 | 284.40% |
| 9/28/12 | Looper | 3,306 | 19 (+11) | 13:1 | 11 | 100.85% |
| 9/28/12 | Won't Back Down | 1,668 | 32 (+25) | 27:1 | 32 | 206.62% |
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