Thursday Morning Update: The Hobbit: An Unexpected Journey rose 38% on Wednesday to 24,170 tweets and 27.48% market share, up from 17,474 tweets and 16.31% market share on Tuesday. Two solid increases over the last two days have been encouraging for its potential.
Comparisons
Date
Movie
Mon
Tue
Wed
Thu
Total
11/19/10
Harry Potter and the Deathly Hallows: Part I
18,552
19,015
21,529
42,232
101,328
3/23/12
The Hunger Games
34,476
37,820
45,896
96,631
214,823
5/4/12
Marvel's The Avengers
45,936
51,744
49,147
70,595
217,422
6/8/12
Prometheus
8,263
10,091
12,928
15,133
46,415
7/20/12
The Dark Knight Rises
25,689
31,908
52,921
82,444
192,962
12/14/12
The Hobbit: An Unexpected Journey
13,179
17,474
24,170
54,823
Though this Tuesday total was a decent bump in traffic the film is still lagging significantly behind the Deathly Hallows: Part I which had a ~1,600 ratio a couple years ago. With ratios generally seeing upticks as time progresses I've got to think that 2,000 should be the basement here. With that in mind the $125 million that the aforementioned Potter began with looks to be out of reach at this time. Bear in mind that the December opening record is 'just' $77 million that I Am Legend secured 5 years ago, even the mighty Avatar didn't best it. December is more known for its huge legs rather than top-heavy opening. This December record will be no trouble for The Hobbit to smash but the heights of most of my lofty comparisons are going to be too high to scale.
Top 10 Upcoming Movies for Wednesday December 12th
| Film | Tweets | |
| 1 | Man of Steel | 24,248 |
| 2 | The Hobbit: An Unexpected Journey | 24,170 |
| 3 | Les Miserables (2012) | 3,746 |
| 4 | The End of the World | 3,143 |
| 5 | After Earth | 2,948 |
| 6 | The Lone Ranger | 2,443 |
| 7 | Django Unchained | 2,421 |
| 8 | Texas Chainsaw 3D | 2,357 |
| 9 | G.I. Joe: Retaliation | 2,138 |
| 10 | Insidious Chapter 2 | 1,646 |
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