Tweet counts and analysis for Wednesday, December 12th

Solid growth for 'The Hobbit'

on December 12, 2012 by Alex Edghill
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upcoming121412.jpgWednesday Morning Update: The Hobbit: An Unexpected Journey rose 33% on Tuesday to 17,474 tweets but curiously fell significantly in market share to 16.31%. This came on the heels of 13,179 tweets and 27.01% market share on Monday. The market share took such a huge hit thanks to the first full trailer for Man Of Steel which had a whopping 43,015 tweets yesterday and 40.16% market share.

Comparisons

Date Movie Mon Tue Wed Thu Total
11/19/10 Harry Potter and the Deathly Hallows: Part I 18,552 19,015 21,529 42,232 101,328
3/23/12 The Hunger Games 34,476 37,820 45,896 96,631 214,823
5/4/12 Marvel's The Avengers 45,936 51,744 49,147 70,595 217,422
6/8/12 Prometheus 8,263 10,091 12,928 15,133 46,415
7/20/12 The Dark Knight Rises 25,689 31,908 52,921 82,444 192,962
12/14/12 The Hobbit: An Unexpected Journey 13,179 17,474     30,653

Though this Tuesday total was a decent bump in traffic the film is still lagging significantly behind the Deathly Hallows: Part I which had a ~1,600 ratio a couple years ago. With ratios generally seeing upticks as time progresses I've got to think that 2,000 should be the basement here. With that in mind the $125 million that the aforementioned Potter began with looks to be out of reach at this time. Bear in mind that the December opening record is 'just' $77 million that I Am Legend secured 5 years ago, even the mighty Avatar didn't best it. December is more known for its huge legs rather than top-heavy opening. This December record will be no trouble for The Hobbit to smash but the heights of most of my lofty comparisons are going to be too high to scale.

Top 10 Upcoming Movies for Tuesday December 11th

Film Tweets
1 Man of Steel 43,015
2 The Hobbit: An Unexpected Journey 17,474
3 After Earth 8,295
4 The Lone Ranger 5,674
5 Les Miserables (2012) 3,872
6 Texas Chainsaw 3D 3,382
7 The End of the World 2,489
8 Transformers 4 2,036
9 This is 40 1,813
10 Monsters, Inc. 3D 1,315

Check back on Thursday to see the final Wednesday numbers analysis. Follow @AlexBOXOFFICE on Twitter for additional updates.

Please check the methodology page for information about our Twitter project or here for historic data.

Tags: The Hobbit: An Unexpected Journey
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