Saturday Update: Although Friday was led by Captain America: The Winter Soldier and Rio 2, Sony's Heaven Is for Real continues to perform well in its extended Easter weekend launch as it pulled off an upset over Transcendence yesterday. After bringing in $7 million combined on Wednesday and Thursday, the faith-based adaptation earned another $7.85 million on Good Friday as the film continues to crossover between mainstream and church-going audiences. BoxOffice projects Heaven will tally $19 million over the 3-day frame, giving it a strong 5-day start of $26 million through Easter Sunday. The film's Flixster score is a very encouraging 80 percent, on par with Son of God's 82 percent on the first Saturday of its release.
Warner Bros. reports that Transcendence earned a meager $4.82 million on Good Friday--including Thursday night's $850,000 early show debut. From there, BoxOffice projects a disastrous $12.2 million weekend for the $100 million+ sci-fi flick. By comparison, 2011's Source Code opened to $5.1 million before going to a $14.8 million opening weekend in April 2011. Early word of mouth isn't doing Transcendence any favors as WB reports audiences gave the pic a poor C+ Cinemascore, while the film's Flixster approval/anticipation rating is down to 50 percent after just one day of release. The writing was on the wall going into release as Rotten Tomatoes critics rate it a mere 19 percent fresh as of Saturday morning.
A Haunted House 2 brought in $4.03 million for its first day, significantly down from its predecessor's $6.8 million opening Friday. BoxOffice projects a soft $9.8 million weekend. Critics, unsurprisingly, disapprove of the film (7 percent on Rotten Tomatoes), but Flixster's community gives the film a 75 percent score as of Saturday morning.
Rounding out the weekend's new releases, Disneynature's Bears pulled a modest $2.3 million yesterday and is projected to earn $5.4 million over Easter weekend. While that's noticeably down from Chimpanzee's $3.55 million opening day two years ago, it should be noted that Earth Day fell on Sunday that year while Easter had already passed two weeks earlier. With Earth Day 2014 landing on this coming Tuesday, Bears could see slight back-loading after the weekend. Critics' reviews (88 percent) and early word of mouth (80 percent on Flixster) appear healthy.
Friday Update #2: Sources tell BoxOffice that Transcendence may be trailing Heaven Is for Real in a close race on Friday. The Johnny Depp sci-fi flick is on pace to bring in around $6 million today. That would position it for a considerably disappointing $16 million weekend. Meanwhile, Sony's faith-based hit is looking at a possible $6.5 million on Friday--after bringing in over $7 million on Wednesday and Thursday already. From there, Heaven would also be on course for a $15-16 million three-day frame.
No early numbers for Captain America: The Winter Soldier have been reported yet, however, Rio 2 is holding well for a targeted $11 million Friday and $28 million sophomore frame.
Meanwhile, A Haunted House 2 is off to a rocky start with what looks to be a $4 million Friday and $10 million opening weekend. Disneynature's Bears could earn around $3 million today for an opening weekend around $7 million.
Friday Update: Warner Bros. reports that Transcendence earned $850K from Thursday evening shows.
More to come...
Thursday Update: Sony reports that Heaven Is for Real bowed to a strong $3.7 million on Wednesday, claiming first place in the process. That figure tops the $3.64 million Friday debut of April 2011's Soul Surfer, a fellow faith-based film also distributed by Sony. With Easter weekend still ahead and a strong push for pre-sales among church crowds, Heaven is set to post a very healthy 5-day opening.
Captain America: The Winter Soldier grabbed another $3.52 million yesterday as it slipped into second place. That figure was down 25 percent from Tuesday and just 27 percent from Wednesday of last week. Through 13 days of release, Winter Soldier's $170.6 million domestic take is 12 percent ahead of Thor: The Dark World at the same point.
Rio 2 dropped 29 percent from Tuesday to add $3.03 million yesterday. The animated sequel's 6-day take is $49.3 million, or about 2 percent behind the pace of the 2011 original film.
Kevin Costner's Draft Day earned $0.83 million on Wednesday, off 34 percent from Tuesday. The sports drama's 6-day gross is $12.7 million, about 15 percent behind Costner's 3 Days to Kill.
Rounding out the top five, Oculus posted a 24 percent decline from Tuesday as it took in $0.87 million yesterday. The horror flick's 6-day tally is $14.97 million--3 percent ahead of House at the End of the Street.
Previously: Sony reports that Heaven Is For Real snagged $3.7 million yesterday, putting it in first place ahead of Captain America: The Winter Soldier and Rio 2. The faith-based flick boasts an A+ CinemaScore from viewers under 35 and an A overall.
"We believe through strong word of mouth and social media, Heaven is for Real will continue to play well throughout the holiday weekend and beyond," says Jean Geurin, Senior VP, Media Relations for Sony.