'Heaven Is For Real' Takes $7.85M on Good Friday, Topping 'Transcendence' ($4.82M)April 19, 2014 04:05 AM

by BoxOffice Staff

Captain America: The Winter Soldier led its third Friday of release with $9.57 million, increasing its domestic total to $184.5 million through 15 days of release--17 percent ahead of Thor: The Dark World at the same point. BoxOffice projects a strong $24.5 million Easter weekend take for the Marvel sequel.

Rio 2 is also holding its own with $9.2 million yesterday, giving it $62.1 million after 8 days in release. The animated sequel is running 5 percent behind the pace of the 2011 original film. BoxOffice projects Rio 2 will earn $22.5 million in its sophomore frame.

Sony's Heaven Is for Real continues to perform well in its extended Easter weekend launch as it pulled off an upset over Transcendence yesterday. After bringing in $7 million combined on Wednesday and Thursday, the faith-based adaptation earned another $7.85 million on Good Friday as the film continues to crossover between mainstream and church-going audiences. BoxOffice projects Heaven will tally $19 million over the 3-day frame, giving it a strong 5-day start of $26 million through Easter Sunday. The film's Flixster score is a very encouraging 80 percent, on par with Son of God's 82 percent on the first Saturday of its release.

Warner Bros. reports that Transcendence earned a meager $4.82 million on Good Friday--including Thursday night's $850,000 early show debut. From there, BoxOffice projects a disastrous $12.2 million weekend for the $100 million+ sci-fi flick. By comparison, 2011's Source Code opened to $5.1 million before going to a $14.8 million opening weekend in April 2011. Early word of mouth isn't doing Transcendence any favors as WB reports audiences gave the pic a poor C+ Cinemascore, while the film's Flixster approval/anticipation rating is down to 50 percent after just one day of release. The writing was on the wall going into release as Rotten Tomatoes critics rate it a mere 19 percent fresh as of Saturday morning.

A Haunted House 2 brought in $4.03 million for its first day, significantly down from its predecessor's $6.8 million opening Friday. BoxOffice projects a soft $9.8 million weekend. Critics, unsurprisingly, disapprove of the film (7 percent on Rotten Tomatoes), but Flixster's community gives the film a 75 percent score as of Saturday morning.

Rounding out the weekend's new releases, Disneynature's Bears pulled a modest $2.3 million yesterday and is projected to earn $5.4 million over Easter weekend. While that's noticeably down from Chimpanzee's $3.55 million opening day two years ago, it should be noted that Earth Day fell on Sunday that year while Easter had already passed two weeks earlier. With Earth Day 2014 landing on this coming Tuesday, Bears could see slight back-loading after the weekend. Critics' reviews (88 percent) and early word of mouth (80 percent on Flixster) appear healthy.

Additional reporting by Daniel Garris

Daily Domestic Gross Fri, May. 25 2012

Wide (1000+)

#TitleFri, May. 25 2012LocationsAvg.TotalWks.Dist.
1Men in Black 3$17,664,409--4,248--$4,158$17,664,4091Sony / Columbia
2Marvel's The Avengers$9,664,323117%3,918-331$2,467$486,349,1114Disney
3Chernobyl Diaries$3,530,924--2,433--$1,451$3,530,9241Warner Bros.
5The Dictator$2,777,54580%3,0146$922$34,625,6492Paramount
6What to Expect When You're Expecting$2,240,577113%3,0210$742$17,261,8252Lionsgate
7Dark Shadows$2,075,42680%3,404-351$610$57,558,3223Warner Bros.
8The Best Exotic Marigold Hotel$1,671,811255%1,233879$1,356$11,875,3074Fox Searchlight
9The Hunger Games$600,24150%1,421-643$422$393,609,02610Lionsgate

Limited (100 — 999)

#TitleFri, May. 25 2012LocationsAvg.TotalWks.Dist.
1Think Like a Man$405,65658%786-936$516$87,277,5976Sony / Screen Gems
2The Pirates! Band of Misfits$267,82259%884-956$303$26,472,1265Sony / Columbia
321 Jump Street$178,473--364103$490$136,021,20011Sony / Columbia
4The Lucky One (2012)$171,694-17%615-1390$279$57,884,5276Warner Bros.
5Mirror Mirror$133,441187%42215$316$61,851,6989Relativity Media
6Dr. Seuss' The Lorax$122,850170%39011$315$210,486,62013Universal
7The Five-Year Engagement$83,575-38%274-901$305$27,738,8605Universal
8The Three Stooges$78,32998%325-269$241$42,059,6837Fox
9Wrath of the Titans$61,75251%255-105$242$82,757,1289Warner Bros.
10Journey 2: The Mysterious Island$47,952137%175-70$274$102,981,44516Warner Bros. / New Line
11The Cabin in the Woods$47,331-9%203-245$233$40,806,0527Lionsgate
12American Reunion$30,52524%165-125$185$56,622,6308Universal
13Girl in Progress$29,161-16%143-179$204$2,307,4343Lionsgate / Pantelion
14Bully (2012)$19,618-47%104-100$189$3,274,0919Weinstein Company
15Safe (2012)$15,806-54%112-391$141$16,752,7595Lionsgate
16The Raven$15,787-54%111-321$142$15,691,2775Relativity Media

Platform (1 — 99)

#TitleFri, May. 25 2012LocationsAvg.TotalWks.Dist.
1Moonrise Kingdom$172,329--4--$43,082$172,3291Focus
2To the Arctic 3D$66,107-10%501$1,322$2,150,8786Warner Bros. / IMAX
3Crooked Arrows$47,159147%6712$704$366,6122Branded/Peck Films
4The Intouchables$28,704--4--$7,176$28,7041Weinstein Company
5Born to Be Wild 3D$24,39112%340$717$19,028,42760Warner Bros. / IMAX
6Salmon Fishing in the Yemen$21,43731%87-47$246$8,802,27212CBS Films
7Sound of My Voice$9,27749%425$221$282,2175Fox Searchlight
8This Means War$8,79451%44-46$200$54,701,56415Fox
9Titanic 3D$8,307-5%42-28$198$57,775,8988Paramount
10A Thousand Words$7,97729%59-51$135$18,406,09512Paramount
11The Artist$2,813-34%20-83$141$44,566,56327Weinstein Company
12Act of Valor$2,061-59%39-57$53$69,996,33814Relativity Media
13Friends With Kids$1,592-2%9-16$177$7,234,35112Roadside Attractions
14Undefeated$1,06744%6-3$178$552,28115Weinstein Company
15Tonight You're Mine$745--3--$248$3,8973Roadside Attractions
16Coriolanus$540-52%4-4$135$754,84219Weinstein Company
17Red Tails$37488%74$53$49,870,25519Fox
18Lovely Molly$320-68%2-3$160$16,8742Image Entertainment
19Blue Like Jazz$107-73%3-4$36$594,0817Roadside Attractions